Five aspects shape our self-conception:

We see ourselves as one of the leading institutions of research and teaching on business administration in the German-speaking countries, markedly affecting the development of the subject and decisively address both established and new areas of business administration.
Our goal is internationally competitive and leading-edge research.
We are one of the major training centers for future top talent in business and science.
We offer excellent teaching at all levels of education (bachelor, master, executive master, PhD), which has a sound methodological and theoretical basis, reference to current research and a strong practical orientation.
In research and teaching, we have a strong international orientation and networking. In addition, we are clearly anchored in Munich and its economic and social environments.