STARRING ROLE FOR ICE HOCKEY TEAM IN NEW SPORTLIFE CAMPAIGN

TVC, created by INDIE Amsterdam, features real life ice hockey stars taking over the supermarket to recommend the new SPORTLIFE pot

https://youtu.be/NzJTgBE7gw0

Amsterdam, 24th February 2016 – Chewing gum brand SPORTLIFE, today unveils the new Netherlands TV and online campaign ‘Unexpected Freshness in a Pot’. Featuring a Ukrainian ice hockey team, the campaign sees the larger-than-life stars, sponsored by SPORTLIFE, causing chaos in a supermarket.

Conceived by creative agency INDIE Amsterdam, the 30-second TVC at the heart of the campaign features these real characters, turning up in a supermarket and improvising around reasons to purchase SPORTLIFE – now in pots.

INDIE Amsterdam was tasked with launching the ‘Unexpected Freshness’ of SPORTLIFE in pots, as well as bringing to life the fun behind the brand.

Emilio de Haan, Creative Director, INDIE Amsterdam comments: “SPORTLIFE is one of the finest brands in the Netherlands, and that is something we wanted to highlight with this campaign.“

Bob Postma, Marketing Manager, Sportlife, Cloetta adds: “This campaign feels like a homecoming for SPORTLIFE. With these commercials we champion the ‘Unexpected Freshness’ of SPORTLIFE in a way that feels exactly right for the brand and shine a spotlight on the fact that SPORTLIFE is now available in pots.”
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