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Hauptkompetenzen: Digital, Mobile Marketing, Social Media Marketing, Marketing Services, VKF/Point of Sales, Experiential, Branded Content/Entertainment, Marktforschung/ Beratung, Corporate Kommunikation, Strategy and Planning

Gegründet in: 1864

Netzwerk:

Holding: WPP Group Plc (London, Großbritannien)

Mitarbeiter: 460

Awards: 375

Kreative Projekte: 27


Kontaktinformationen

1 Knightsbridge Green
London SW1X 7NX
Großbritannien
Webseite:

James Whitehead

James Whitehead

Chief Executive Officer, London
Alex Chaldecott

Alex Chaldecott

Global Creative Director, London
Eileen McIntosh

Eileen McIntosh

Business Lead

Telefon: (+44) 020 7402 0035

Noel Bussey

Noel Bussey

Head of Communications, London & Europe

Telefon: (+44) 020 7656 7137

Hauptkompetenzen: Digital, Mobile Marketing, Social Media Marketing, Marketing Services, VKF/Point of Sales, Experiential, Branded Content/Entertainment, Marktforschung/ Beratung, Corporate Kommunikation, Strategy and Planning

Gegründet in: 1864

Netzwerk:

Holding: WPP Group Plc (London, Großbritannien)

Mitarbeiter: 460

Awards: 375

Kreative Projekte: 27

J. Walter Thompson London

1 Knightsbridge Green
London SW1X 7NX
Großbritannien
Webseite:
James Whitehead

James Whitehead

Chief Executive Officer, London
Alex Chaldecott

Alex Chaldecott

Global Creative Director, London
Eileen McIntosh

Eileen McIntosh

Business Lead

Telefon: (+44) 020 7402 0035

Noel Bussey

Noel Bussey

Head of Communications, London & Europe

Telefon: (+44) 020 7656 7137

Berocca looks to energise the nation with the launch of ‘Roccy’ – a body popping chameleon who embodies the thrill of feeling at your best

J. Walter Thompson London and Berocca introduce ‘Roccy’, a chameleon who body pops to Panjabi MC, in brand new through-the-line campaign that aims to get the UK energised this spring.

Berocca is spending £3m to communicate how Berocca can help energise your day to help combat tiredness and fatigue** of which 66% of UK consumers currently identify as their #1 health concern.2 Roccy personifies energy and brings with him an entertaining, vibrant and charismatic personality back to the brand.

The TV ad by J. Walter Thompson London and directed by Diarmid Harrison Murray at MPC Creative shows a chameleon dancing to the sound of Panjabi MC – bringing to life the thrill of feeling energised* that vitamin B1 and B2 in Berocca delivers.

Director Diarmid has worked with VFX artists from MPC, the studio behind the CGI on Oscar-winning film The Jungle Book and the 2016 WWF Christmas ad.

Paul Rizzello, Creative Director at J. Walter Thompson London said: "We wanted to articulate that feeling you get when you’re at the top of your game. And sometimes the best way to express a simple human truth is by doing it without people.” 

The new creative, which launches on Friday 17 March, will run simultaneously across TV supported by a comprehensive VOD strategy to maximise the potential reach. In addition, the campaign will also encompass OOH, DOOH shopper, PR, digital, and social media, targeting those on their daily commute.  The OOH will take the form of digital 6 sheets and Tube cards.

A new look website will provide nutritional and lifestyle content to help consumers #BeMoreBerocca

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