Titel | MiniAbe Whisked Away |
Agentur | J. Walter Thompson Chicago |
Kampagne | Mini Abe |
Werbende | Illinois Office of Tourism |
Marke | Illinois Office of Tourism |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 |
Geschäftsbereich | Bestimmungsörter (Länder und Plätze) |
Story | MiniAbe returns to whisk Mary Todd off her tiny feet in this homage to the over-the-top end scene from the classic film "An Officer and a Gentleman". The campaign was created to stimulate travel amongst both baby-boomer and gen x couples during the fall season, urging them to "whisk someone away" to enjoy the bounty of romantic fall attractions in Illinois. |
Medientyp | Fernsehen |
Länge |