We are a Factory. We manufacture urban orchards, robots, feminine feminists, D-I-Y job interviews, pocket-sized worlds, wonder-full secret gardens, cider dens, genies in beer bottles, secret closet societies and, occasionally, som ads.
PRINCIPLE 1: NO-ONE IS A CREATIVE HERO
We believe in co-creativity with clients. Yes, you heard us, clients, misunderstood species. They’re the biggest experts on their brands after all and can be of great help in finding the creative solution.
We love inviting craftsmen early in the creative process. Why give a film director a signed off storyboard when he or she can input as soon as we have an idea? Why not invite a photographer to the creative table when the execution of the idea hasn’t been shaped yet?
PRINCIPLE 2: KEEP YOUR HANDS DIRTY
We love getting our hands dirty. Dipping them in soil, cutting them with paper, covering them in glue, apple juice, cables, flower petals and fabric.
We believe in craft. We love making things. And surround ourselves with craftsmen and artists, when the product is still being manufactured and shaped.
PRINCIPLE 3: DO NOT STAY IN YOUR SEAT
We believe in story-doing. Of course we love making films and beautiful prints, but what we love even more is creating real acts. Actually doing stuff.
If brands did more and talked less, people would love them for it. So we never limit ourselves to a TVC. We look for the bigger picture: brand acts and story-doing.
PRINCIPLE 4: DO GO CHASING WINDMILLS
We believe in creativity for good. One day, we want to retire, look back at our legacy and think: “We were no Albert Einstein or Marie Curie, but we did our bit and used our ideas to help brands do better things for the world.”
So we manufacture colourful clouds and we send them off into the world, hoping to make a tiny difference…