Creative agency BMB has appointed Matt Pam and Simon Hipwell as creative directors as it seeks to further bolster its creative reputation.

Reporting to BMB’s chief creative officer, Jules Chalkley, they will work across all clients in an integrated role. 

Both have a wealth of experience in senior creative positions within a range of agencies including BBH, Aesop Agency, M&C Saatchi and CHI & Partners. Most recently, the duo worked at Fallon on Cadbury UK. 

Matt and Simon are also famous for work such as the launch of Samsung’s 3D TV and the Tango ‘Seal’ campaign which won a Cannes Gold Lion. The multi-award winning duo have also worked for a number of clients including Penguin Books, Coca Cola, Lexus, the Times, Barclays and KFC. 

“Si and Matt are part of the new breed of creative directors. They know how to create impactful and progressive campaigns and will play an important role in the evolution of BMB.  They’re also lovely blokes who’ll slot right in to the glorious culture of BMB,” said Jules. 

“We are absolutely delighted to be joining the brilliant team at BMB and look forward to helping making a great name great again,” they added.

In recent weeks the agency launched a comedic spot for Hula Hoops, which forms part of a £4.5m marketing campaign – the biggest ever for the KP Snacks brand. Other BMB clients include Samsung, Homebase, LinkedIn and New Balance.