| Titel | Snickers Live |
| Agentur | BBDO New York |
| Kampagne | Snickers Live Ads |
| Werbende | Mars, Inc. |
| Marke | Snickers |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 1 |
| Geschäftsbereich | Schokoriegel |
| Story | “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show. The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | O Positive |
| Kundenbetreuer | Blake Maraoui |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Creative Director | Scott Mahoney |
| Creative Director | Dan Oliva |
| Executive Creative Director | Gianfranco Arena |
| Executive Creative Director | Peter Kain |
| Etatdirektor | Lisa Piliguian |
| Etatdirektor | Tani Corbacho |
| Head of TV | Devon Clark |
| Etatdirektor | Susannah Keller |
| Account Executive | Danee Fields |
| Music Producer | Melissa Chester |
| Strategieplaner | Sean Stogner |
| Etat-Planer | Annemarie Norris |
| Tonproduktion | Andres Velasquez |
| Tonproduktion | Andrew Tracy |
| Tonstudio | One Thousand Birds |
| Komponist | John Adair |
| Filmproduzent/Produzent | Paul Schultz |
| Filmproduzent/Produzent | Laura Dopp |
| Produktionsfirma | Emoto |
| Executive Producer | Chrissy DeSimone |
| Cutter | Geoff Hounsell |
| Redaktionsbüro | Arcade Edit |
| Assistenzredakteur | Laura Sanford |
| Filmproduzent/Produzent | Adam Becht |
| Executive Producer | Steve Greenstein |
| Executive Producer | Ralph Laucella |
| Executive Producer | Marc Grill |
| Direktor Fotografie | Mauro Fiore |
| Regisseur | Jim Jenkins |
| Filmproduzent/Produzent | Blake Morrison |