Actor Michael K. Williams Questions His Many Selves in The Atlantic's Thought-Provoking Brand Campaign

It was a pleasure to work with our friends at Wieden+Kennedy on this piece for The Atlantic, starring the very talented Michael K. Williams & directed by our own David Shane. 

Actor Michael K. Williams is known for portraying complex characters, from Omar Little of "The Wire" to Chalky White of "Boardwalk Empire." But in the new "Question Your Answers" brand campaign from The Atlantic he plays what may be his most thought-provoking role yet -- himself.

Created out of Wieden & Kennedy New York and directed by David Shane of O Positive, the online film opens on a close-up shot of the actor, sitting on his living room couch, dressed in a rainbow Aztec-print sweater and sipping a smoothie. He asks out loud, "Do you think I'm being typecast?" He thinks to himself, "I don't know, is a cat typecast?" But after the camera pans out, we discover that another version of Williams -- in a more polished, neutral outfit and sitting on the other end of the couch -- had actually delivered that line. The two Williams then carry on in quirky banter about whether a cat could play, or even become, a poodle -- until another Williams jumps in, the OG version, to proclaim "This whole metaphor is bullshit, yo!" He'll always play a gangsta, he insists. 

http://creativity-online.com/work/the-atlantic-typecast/50968