Check out Kenny Herzog’s new Foot Locker spot with triple-double machine Russell Westbrook. Never have schizophrenia, parental neglect, night terrors and Bill Russell been so funny.
NBA star Russell Westbrook shares some stats about his career in a new spot for Foot Locker promoting its February offers -- but they're not the ones his fans might expect.
Never mind points, rebounds and assists, Westbrook's other "stats" include: that he's created twice as much "parental neglect" as usual (as parents ignore their offspring to watch him on their mobile devices), that he appears in "72% of opposing coaches' nightmares" and that his highlights "kept Vine alive for an additional 7.4 months."
The spot was directed by Kenny Herzog at O Positive, for BBDO New York.
http://creativity-online.com/work/foot-locker-stats-featuring-russell-westbrook/50879