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Beste Tourismus- und Reisekampagnen des Monats
1
Vienna Tourist Board - Microdose Vienna
This Innovative new campaign out of Jung von Matt / Donau, in promotion of Vienna Tourist Board, urges viewers to 'Microdose Vienna' by taking a little dose of some of the many sights the city has to offer.
| Titel | Microdose Vienna |
| Agentur | Jung von Matt / Donau |
| Kampagne | Take A Trip To Vienna |
| Werbende | Vienna Tourist Board |
| Marke | Vienna Tourist Board |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 4 |
| Geschäftsbereich | Bestimmungsörter (Länder und Plätze) |
| Story | Vienna. Known for its opulent architecture, artistic and musical excellence, its illustrious history, outstanding culinary creations and remarkable thinkers, the city of Vienna is so abundant that for some, it can almost feel overwhelming. That is why the Vienna Tourist Board has created a novel way to prepare yourself for the full experience: microdose vienna. A profoundly introspective product innovation playing on the fashionable practice of microdosing, giving you the chance to take a ‘trip’ to Vienna. In close collaboration with Vienna’s renowned pharmacy Saint Charles Apothecary, six unique Viennese experiences were condensed into six digestible micro-doses. Each micro-dose containing an ingredient directly sourced from a prestigious Viennese institution reaching from Gustav Klimt’s iconic art, the city’s best vineyards, the esteemed Wiener Symphoniker, the Giant Ferris Wheel – the oldest of its kind – to Sigmund Freud and the regal Spanish Riding School. List of all Viennese micro-doses: · Klimt’s Reflection: a pill that contains dust particles from Gustav Klimt’s Portrait of Emilie Flöge, extracted during the cleaning process. · Lifting Spirit: a capsule that contains genuine tartaric acid crystals, a byproduct of the winemaking process, from Viennese field blend Wiener Gemischter Satz. · Spinning the Wheel: a pill that contains pieces of a steel cable from Vienna’s iconic Giant Ferris wheel placed in ink, delicately applied. · Viennese Vibrations: a capsule that contains captured pulses from a timpani played in an orchestral setting by the Wiener Symphoniker. · Tune into Freud: a capsule that contains the abstract essence of Freud’s wisdom, absorbed during the time it spent in storage in Freud’s personal safe. · Regal Strength: a capsule that contains the essence of Lipizzaner stallions’ sweat harvested after a training session at the Spanische Hofreitschule in Vienna. Created in a limited edition of 380 sets, "microdose vienna” has been sent to selected media representatives and content creators from the USA and UK along with an invitation to finally take a trip to Vienna. The target audience in the USA and UK can also win sets through the official landing page Norbert Kettner, CEO of the Vienna Tourist Board comments: “We are thrilled to launch 'microdose vienna,' a unique campaign that embodies Vienna's innovative spirit and cultural richness. Through this initiative, we invite the global community to sample a taste of our city's essence, aiming to create a meaningful connection with Vienna. We want to share a piece of our city's soul in a novel way, proving that even a small dose of Vienna can be profoundly captivating. We look forward to welcoming visitors to explore the full beauty and depth of our city." Before taking "microdose vienna" it is important to notice that this product should preferably be consumed during introspective moments, at one’s own risk and by taking into account that it could stir one possible side-effect: A subtle longing for truly exceptional experiences only a real trip to Vienna could satisfy. |
| Medientyp | Internet-Film |
| Länge | |
| Markt | Vereinigte Staaten von Amerika, Großbritannien |
| Mehr Informationen | https://www.wien.info/en/microdose |
| Chief Creative Officer | Daniel Schaefer |
| Chief Creative Officer | Szymon Rose |
| Executive Creative Director | Michael Nagy |
| Creative Director | Andreas Kadenbach |
| Art Director | Simon Herret |
| Texter | Theresa Scherrer |
| Kundenbetreuer | Lisa Gärtner |
| Kundenbetreuer | Alicia Rocki |
| Produktionsfirma | MXR Productions |
| Direktor Brand Management | Claudia Wieland |
| Brand Communications Director | Lukas Merl |
| Campaign Management | Sandra Tiller |
| Campaign Management | Elisabeth Breuer |
2
Black & Abroad - See You There
With the help of McCann Canada, Black & Abroad tackles racial prejudice seen in AI, asserting that they see you abroad even if AI doesn't.
| Titel | See You There |
| Agentur | McCann Canada |
| Kampagne | See You There |
| Werbende | Black & Abroad |
| Marke | Black & Abroad |
| Posted | März 2024 |
| Geschäftsbereich | Transport, Reise & Tourismus |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Ian Mackenzie |
| Creative Director | Pedro Izzo |
| Art Director | Sydney Gittens |
| Texter | Leo Ding |
| Group Director | Arnaud Icard |
3
WellingtonNZ - You Would In Wellington
Wellington NZ and Clemenger BBDO know that there a lot of things that you've thought about doing and you've never done before, but you would in Wellington
| Titel | You Would In Wellington |
| Agentur | Clemenger BBDO |
| Kampagne | You Would In Wellington |
| Werbende | WellingtonNZ |
| Marke | WellingtonNZ |
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| Datum der ersten Ausstrahlung/Veröffentlichung | Nur für Abonnenten |
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| Medientyp | Fernsehen |
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| Produzent | B...gh Su.....and Nur für Abonnenten |
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| Werbeleiter | T..d Ba....el Nur für Abonnenten |
4
JSX - This Is How I Fly
PMG
In their latest installment, JSX shows you all the ways that they allow you to fly with their stellar air carrier quality.
| Titel | This Is How I Fly |
| Agentur | PMG |
| Kampagne | This Is How I Fly |
| Werbende | JSX |
| Marke | JSX |
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| Medientyp | Interaktiv |
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5
Tourism Tasmania - Become a Winter Person
It may be the off season, but you can still come down to Tasmania for air, and who knows; You might just become a winter person.
| Titel | Become a Winter Person |
| Agentur | BMF |
| Kampagne | The Off Season |
| Werbende | Tourism Tasmania |
| Marke | Tourism Tasmania |
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| Medientyp | Fernsehen |
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| Agentur | Orchard Creative |
| Produktionsfirma | Finch |
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