If Women Ran The World. by Mathew Hallock
Probably fewer wars, resistance to the defense/oil/pharma economic machine, more empathy, greater equality, reduced corporate greed, same pay for the same job, universal access to health care, less global corruption, niceness not nastiness, enhanced sense of a global family... that's for starters.
On International Women's Day, State Street cemented its name in the annals of guerrilla marketing by putting a female statue in front of the bronze bull on Wall Street. Those male-driven corridors reek of testosterone, ego-centric mentalities and an artificial value system (and brains and money, to be fair).
Years ago, Shirley Polykoff ruled a female department of staffers selling products for their gender at FCB. She wasn't the first woman to work in advertising, but she was the first in NY to be empowered with a platoon of soldiers and a budget. One of their great early successes was for Clairol Hair Color. "Does She ... or Doesn't She" became a catch phrase across the country. The reference was does she or doesn't she color her hair, but the obvious double entendre was does she or doesn't she... you know... boink. Watch this video for a pocket lesson on how Shirley changed the game.
An interesting first for running an all-female company was Lydia Pinkham and her snake oil, Pinkham's Vegetable Compound. Operating out of a factory in Lynn, MA in the late 1800's, her worthless concoction was one of the best-selling patent medicines of its time. And she employed women by the score, from sales to manufacturing to writing the copy.
The Voice is proud to have won the Diversity in Advertising award three times. We go out of our way to give opportunity to anyone, no matter what their gender, sexuality, age, religion or anything else. We just want talent. Visit the-voice.com for more info on what we're all about.