Insights: The Cutting Edge of Advertising tag: brand - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Bruno Gralpois
von Bruno Gralpois on 24 August 2017
How Madison Avenue got the flu, and what brand advertisers should do about it. weiterlesen

Bruno Gralpois
von Bruno Gralpois on 26 April 2017
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.  weiterlesen

Matthew Hallock
von Matthew Hallock on  5 April 2017
Back in the old-fashioned times before the internet, I used to go to the Museum of TV & Radio in NYC and watch TV commercials on VHS. They have a vast archive there, including a tape with a compilation of Pepsi spots and its classic tag line, The Choice of A New Generation. weiterlesen

Bruno Gralpois
von Bruno Gralpois on  1 February 2017
How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. weiterlesen

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