"But it makes me very happy to see some brands reverting to the big brand campaign built around a singular idea and delivered with a punch to the gut" weiterlesen
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews. weiterlesen
Back in the old-fashioned times before the internet, I used to go to the Museum of TV & Radio in NYC and watch TV commercials on VHS. They have a vast archive there, including a tape with a compilation of Pepsi spots and its classic tag line, The Choice of A New Generation. weiterlesen