|Titel||Supreme Source 10-Day Detox|
|Agentur||The Mars Agency|
|Werbende||American Pet Nutrition|
|Story||Shoppers want to provide the same level of love and attention to their pet family as they do their human family.|
|Philosophie||Capitalize on spring health trends (detoxes) for humans and apply them to pets, with a strong incentive.|
|Problem||How do you break through in a competitive category with a high barrier to switching brands?|
|Ergebnis|| 21% SALES INCREASE|
vs YAG. Incremental SKU during the promotion.