The Mars Agency

Southfield, Vereinigte Staaten von Amerika
TitelAll Good
Agentur
Kampagne all Good
Werbende Henkel
Marke all
PostedApril 2022
Geschäftsbereich Reinigungsprodukte & Waschmittel
Story The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales. 
Philosophie Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey. 
Problem ‘all brands had significant out-of-stock
issues during Spring months (Covid panic buying), which led to lost sales and share at Target. 
Ergebnis CATEGORY SHARE HAS INCREASED TO 4.9%
SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE.
Results pending as media runs through 1/30/2021. 
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