| Titel | All Good |
| Agentur | The Mars Agency |
| Kampagne | all Good |
| Werbende | Henkel |
| Marke | all |
| Posted | April 2022 |
| Geschäftsbereich | Reinigungsprodukte & Waschmittel |
| Story | The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales. |
| Philosophie | Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey. |
| Problem | ‘all brands had significant out-of-stock issues during Spring months (Covid panic buying), which led to lost sales and share at Target. |
| Ergebnis | CATEGORY SHARE HAS INCREASED TO 4.9% SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE. Results pending as media runs through 1/30/2021. |
| Medientyp | Fernsehen |
| Länge |