Titel#HerShe
Agentur
Kampagne #HerShe
Werbende The Hershey Company
Marke Hersheys
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 3
Geschäftsbereich Schokolade
Story With the theme “She Dreams” and “Her Dream”, the new edition turns the packaging of its traditional milk chocolate bars into an exhibition platform for the artistic work of eight women, in different expressions, and brings their talents as a way to achieve their dreams. The platform also offers workshops and masterclasses in partnership with Plano Feminino ONG. To promote the platform, BETC Havas created a music video with the singer Yzalú, who stamped one of the packagings of the 2020 edition and now returns performing the song “what’s your dream?” created for the campaign. The music video also presents the universes of the eight artists of this year, promoting empathy with women's search for a society with more opportunities and conditions to make dreams a reality. Full of female references throughout the plot, the music video celebrates the legacy of great women like Frida Kahlo, Tarsila do Amaral, Angela Davis, among others.
Medientyp Musikvideos
Länge
Chief Creative Officer
Executive Creative Director
Stellvertretender Creative Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Media Channels and Engagement
Media Channels and Engagement
Media Channels and Engagement
Media Channels and Engagement
Media Channels and Engagement
Strategist
Strategist
Strategist
Content
Content
Content
Produktion
Produktion
Produktion
Produktion
Produktion
Produktion Grafik
Produktion Grafik
Produktion Grafik
Produktion Grafik
Technology
Produktionsfirma
Executive Producer
Executive Producer
Regisseur
Regisseur
Fotograf
Fotograf
Art Director
Post-Produktion
Filmproduzent/Produzent
Kundenbetreuer
Audio Production Company
Sound Director
Sound Director
Sound Director
Filmproduzent/Produzent
Audio Account
Coordination
Masterclasses
workshops
Masterclasses
workshops
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter

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