Titel | #HerShe |
Agentur | BETC HAVAS |
Kampagne | #HerShe |
Werbende | The Hershey Company |
Marke | Hersheys |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 3 |
Geschäftsbereich | Schokolade |
Story | With the theme “She Dreams” and “Her Dream”, the new edition turns the packaging of its traditional milk chocolate bars into an exhibition platform for the artistic work of eight women, in different expressions, and brings their talents as a way to achieve their dreams. The platform also offers workshops and masterclasses in partnership with Plano Feminino ONG. To promote the platform, BETC Havas created a music video with the singer Yzalú, who stamped one of the packagings of the 2020 edition and now returns performing the song “what’s your dream?” created for the campaign. The music video also presents the universes of the eight artists of this year, promoting empathy with women's search for a society with more opportunities and conditions to make dreams a reality. Full of female references throughout the plot, the music video celebrates the legacy of great women like Frida Kahlo, Tarsila do Amaral, Angela Davis, among others. |
Medientyp | Musikvideos |
Länge | |
Chief Creative Officer | Erh Ray |
Executive Creative Director | Andrea Siqueira |
Stellvertretender Creative Director | André Batista |
Creative Teammitglied | Andrea Siqueira |
Creative Teammitglied | André Batista |
Creative Teammitglied | Rodrigo Casanovas |
Creative Teammitglied | Fernanda Peka Campos |
Creative Teammitglied | Diego Canhisares |
Creative Teammitglied | James Döring |
Kundenbetreuer | Daniel Jotta |
Kundenbetreuer | Nathalia del Moral |
Kundenbetreuer | Fabiane Veiga |
Kundenbetreuer | Fernanda Modena |
Kundenbetreuer | Izabel Petegrosso |
Kundenbetreuer | Alexia Gomes |
Media Channels and Engagement | Carla Gagliardi |
Media Channels and Engagement | Ariane Finavaro |
Media Channels and Engagement | Carlos Jordão |
Media Channels and Engagement | Dorilangio Souza |
Media Channels and Engagement | Lucas Gonçalves |
Strategist | Agatha Kim |
Strategist | Bianca Brandão |
Strategist | Gabriel Lopes |
Content | Daniela Lima |
Content | Danielle Maio |
Content | Rodrigo Yoshizumi |
Produktion | Anna Luisa Ferraz |
Produktion | Andrea Carmassi |
Produktion | Juliana Arantes |
Produktion | Luigi Dias |
Produktion | Tiago Hasegawa |
Produktion Grafik | Gilmar Souza |
Produktion Grafik | Márcio Brusaferro |
Produktion Grafik | Plinio Alves |
Produktion Grafik | Carlos Valeriano |
Technology | Jeferson Rodrigues |
Produktionsfirma | Modernista! |
Executive Producer | Marcelo Monteiro |
Executive Producer | Alexandre Lucas |
Regisseur | Hanna Batista |
Regisseur | André Inácio |
Fotograf | Milena Seta |
Fotograf | Vinicius Alves Bock |
Art Director | Karla Salvoni |
Post-Produktion | Guilherme Carneiro |
Filmproduzent/Produzent | Giba Pereira |
Kundenbetreuer | Iara Demartini |
Audio Production Company | Canja |
Sound Director | Lucas Sfair |
Sound Director | Eduardo Karas |
Sound Director | Filipe Resende |
Filmproduzent/Produzent | Levi Mynssen |
Audio Account | Guga Costa |
Coordination | Matheus Brandão |
Masterclasses | Vivi Duarte |
workshops | Vivi Duarte |
Masterclasses | Ceo Plano Feminino Ong |
workshops | Ceo Plano Feminino Ong |
Werbeleiter | Marcel Sacco |
Werbeleiter | Larissa Diniz |
Werbeleiter | Rodrigo Campos |
Werbeleiter | Larissa Loureiro |