TitelFootball
Agentur
Kampagne You'll Never Want To Stop Driving
Werbende BMW
Marke BMW
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Kraftfahrzeuge
Story To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim.
In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop).
These occasions include wedding days, romantic walks on the beach and football games.
In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to).
In another interesting take, the creative uses the car as a comedic character or prop in the commercial.
KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director
The spots will run across broadcast & digital channels.
Medientyp Fernsehen
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Company Name
Produktionsfirma
Chief Creative Officer
Executive Creative Director
Group Creative Director
Group Creative Director
Art Director
Texter
Texter
Art Director
Produktionsleitung
Content Producer
Director of Business Affairs
Direktor Markenstrategie
Group Business Director
Account Supervisor
Integrated Producer
Produktionsfirma
Regisseur
Direktor Fotografie
Executive Producer
Herstellungsleiter
Redaktionsbüro Beast Editorial
Cutter
Executive Producer
Filmproduzent/Produzent
Mixer
Filmproduzent/Produzent
Kolorist
Executive Producer

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