TitelStreet-vet
Agentur
Kampagne Street-vet
Werbende Nestlé Purina PetCare
Marke Purina
PostedJunI 2019
Geschäftsbereich Tierfutter, Tierpflegeprodukte & Dienstleistungen
Story Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet.
Medientyp Case Study
Länge
Produktionsfirma
Executive Creative Director
President
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Texter
Chief Executive Officer (CEO)
Business Leader
Deputy General Manager in charge of Strategy
Strategieplaner
Motion Design Lead
Motion Designer
Motion Designer
Regisseur
Produktionsleitung
Agentur TV-Produzent
Agentur TV-Produzent
Produzent Post-Produktion
Assistant Producer
Assistant Producer
Produzent Ton
Regisseur
Executive Producer
Herstellungsleiter
Produktionsfirma
Produzent Post-Produktion
Tonproduktion The Hot Line
Produzent Ton
Sound Engineer

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