Kontaktinformationen

28/34 boulevard du Parc
Neuilly sur Cedex 92521
Frankreich
Telefon: (+33) 01 47 59 34 56
Webseite:

Informationen

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Strategy and Planning

Gegründet in: 1927

Mutterfirma:

Netzwerk:

Holding: The Interpublic Group of Companies (New York, Vereinigte Staaten von Amerika)

Mitarbeiter: 182

Awards: 176

Kreative Projekte: 74

Kunden: 22

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Strategy and Planning

Gegründet in: 1927

Mutterfirma:

Netzwerk:

Holding: The Interpublic Group of Companies (New York, Vereinigte Staaten von Amerika)

Mitarbeiter: 182

Awards: 176

Kreative Projekte: 74

Kunden: 22

McCann Paris

28/34 boulevard du Parc
Neuilly sur Cedex 92521
Frankreich
Telefon: (+33) 01 47 59 34 56
Webseite:

The Irresistible Pre-rolls concept

Having launched a new TV commercial in August to position Aoste as more premium brand, McCann Paris leverages the charm of their waiter in a pre-roll campaign. At the end of each pre-roll, the user is invited to view a new film with an enhanced choreography. Either the dance becomes more spectacular or the waiter or he is tired.

The results have been very impressive compared to the sector with a rise in number of views of 18% for instance.