David&Goliath

El Segundo, Vereinigte Staaten von Amerika
Titel“The New Species of Soul”
Agentur
Kampagne “The New Species of Soul”
Werbende Kia Motors
Marke KIA
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 4
Geschäftsbereich Autos
Story As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk.
Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper.
Philosophie Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model.
Medientyp Interaktiv
Länge
Regisseur
Chief Creation Officer
Executive Creative Director
Creative Teammitglied
Group Creative Director
Texter
Art Director
Art Director
Texter
Agency Executive Producer
Agency Executive Producer

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