David&Goliath

El Segundo, Vereinigte Staaten von Amerika
TitelMediums
Agentur
Kampagne Time to Rise
Werbende PepsiCo Inc.
Marke Stacy's Pita Chip
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 9
Geschäftsbereich Chips
Philosophie The seven videos include short and insightful phrases such as, “The right way is harder. But so is everything else worth doing,” and “You can’t make anything great cutting corners. Especially with pita chips. Because corners are delicious.” Another video talks about creating strong female bonds, “Have friends you can depend on. And chips that are flaky.” Content: The seven videos include short and insightful phrases such as, “The right way is harder. But so is everything else worth doing,” and “You can’t make anything great cutting corners. Especially with pita chips. Because corners are delicious.” Another video talks about creating strong female bonds, “Have friends you can depend on. And chips that are flaky.” Director and cinematographer: Ramaa Mosely, a longtime advocate for women’s rights who works with a predominantly female crew. She’s dedicated to helping women around the world – from Educate Girls Now, the non-profit she co-founded to help schoolgirls in Afghanistan, to her work on the film Girl Rising, to Adolescent Content, the media company she started to help teen girls and LGBTQ-identifying directors get their first work in film and TV. Lead creative agency: David&Goliath (D&G) About the Stacy’s Rise Project business incubator/mentorship program for female food/beverage entrepreneurs Stacy’s set out earlier this year to create more opportunities for female entrepreneurs with the launch of its Stacy’s Rise Project. Now halfway through the program, the numbers already speak to the success of – and need for – Stacy’s Rise: Together with Alice, a leading online resource for women and other minority entrepreneurs, we have built an online community of more than 1,400 businesswomen to virtually connect with and learn from each other. Stacy’s has awarded $200,000 in business grants to deserving women (with an additional $100,000 for the Stacy’s Rise grand prize winner, to be named in November). We received more than 400 Stacy’s Rise applications from female founders in the food and beverage industry, all with dreams of becoming a household name like Stacy’s very own Stacy Madison. In addition to receiving $20,000 each in funding, the five finalists also get to partake in a three-month executive mentorship program to prepare them for the final presentation and selection of the grand prize winner, to be announced by Padma Lakshmi next month.
Medientyp Interaktiv
Länge
Produktionsfirma
Gründer
Chief Creative Officer
Executive Creative Director
Group Creative Director/AD
Group Creative Director/Copywriter
Managing Director of Broadcast Production
Executive Producer
Director of Business and Legal Affairs
Associate Business Affairs Manager
President
Group Account Director
Account Supervisor
Group Strategy Director
Projektmanager
Regisseur
Direktor Fotografie
Geschäftsführender Teilhaber
Executive Producer / Managing Partner
Produzent
VFX / Editorial
VFX Creative Director
VFX Executive Producer
Cutter
Cutter
Produzent
Sound Design and Mix

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