David&Goliath Promotes Peter Bassett to Managing Director, Integrated Production & Technology Services

Full-service creative agency David&Goliath (D&G) announced today the promotion of Peter Bassett to Managing Director, Integrated Production & Technology Services. Formerly Director of Digital Production, Bassett’s new role will coincide with the agency’s integration of digital, art and print production departments. He reports to D&G’s President, Yumi Prentice.

 

As MD, Integrated Production & Technology Services, Bassett will now be responsible for leading the integration of digital and technology with strategic, creative and production resources to ensure the agency delivers the most breakthrough, audience-centric campaigns for clients. Specifically, he is charged with building the agency’s next-generation, technology-enabled approach and capabilities, and he will work closely with strategy and account leads on identifying digital opportunities that deliver rich creative experiences in meaningful ways.

 

“Our agency is guided by its challenger spirit, and we are constantly seeking ways to enhance the way we work and find new paths to bring our work to life,” said Bassett. “With technology progressing so rapidly, our departmental structure needed to reflect that pace. Removing the traditional artificial silos and constraints will enable smarter and richer possibilities for our clients and their customers.”

 

Bassett added, “The first step of this transition was to identify production leads who consistently think beyond their medium and push into the realm of ‘what can be imagined, can be created.’ Justine Kleeman and Noah Luger from digital production and Cara Nieto from art production have all been elevated to the role of Executive Producer under this one umbrella and will be key in shepherding this change.”

 

“Peter has been making an impact ever since he joined D&G,” said Prentice. “What we have in him is someone who in equal measures understands and amplifies creativity, has a deep respect for building audience-centric experiences, and a remarkable technological savvy around what can be done. It’s the Peters of the world who will help shape the future not just of our agency, but of the industry, into a modern, digitally-enabled and human-centric force that makes a difference.” 

 

Bassett joined D&G in 2016 as Director of Digital Production, and in that time he has injected innovation and technology into creative and operational processes, helping to bring complex, modern integrated campaigns to life. Enabling much of this is Bassett’s team of digital natives including developers, technologists, user experience designers and designers. 

 

His 20+ year experience has produced award-winning work for all types of brands, from global digital campaigns, interactive installations and content production, through to development of enterprise websites.

 

About David&Goliath

David&Goliath (D&G) is an independently operated, wholly-owned, subsidiary of Innocean Worldwide. D&G is an integrated creative agency based in Los Angeles, California. Founded in 1999, the agency is dedicated to helping brands connect with their challenger spirit and outsmart and outperform the competition. They help their clients overcome their biggest obstacles and achieve greatness by creating breakthrough campaigns, grounded in human and brand truths that drive exceptional cultural and business success. David&Goliath’s work has been internationally recognized for its creativity and effectiveness by Cannes, Effies, the CLIOs, D&AD, ADC, and The One Show, not to mention accolades including MediaPost’s Automotive Agency of the Year, Ad Age Small Agency of the Year and LA Entrepreneur of the Year. Current clients include Kia Motors, California Lottery, Jack in the Box, Chicken of the Sea, HBO, Universal Studios Hollywood, Homeboy Industries, Covenant House and IAVA (Iraq and Afghanistan Veterans of America). The agency’s culture is built around individuals who share the brave mindset to help not only build brands but inspire each other to overcome their Goliaths.

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