TitelOne Accident Is Enough 1
Agentur
Kampagne One Accident Is Enough
Werbende Volkswagen
Marke Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Autos
Philosophie The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.
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