Titel | Reach Across the Aisle Case Study |
Agentur | MullenLowe Global |
Kampagne | Reach Across the Aisle |
Werbende | JetBlue Airways |
Marke | JetBlue |
Posted | November 2016 |
Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
Story | As the US government faced deadlock and serious division, JetBlue embarked on a social experiment to prove that compromise can be win-win. 150 total strangers on-board a JetBlue flight were challenged to “reach across the aisle” and win a free round trip ticket to anywhere in the world. The challenge? Everyone on the flight had to agree upon the same destination. Either we all go, or no one goes. |
Medientyp | Case Study |
Länge | |
Creative Agency | MullenLowe U.S. |
Creative Director | Mark Wenneker |
Creative Director | Tim Vaccarino |
Creative Director | Dave Weist |
Texter | Tim Bildsten |
Texter | Nick Olish |
Art Director | Ryan Montgomery |
Art Director | Jay Spahr |
Regisseur | Rob Apse |
Filmproduzent/Produzent | Liza Near |
Filmproduzent/Produzent | Eric Skvirsky |