TitelMen in nursing
Titel (Originalsprache)Changing Perceptions of Nursing in the NHS
Agentur
Kampagne We Are the NHS, We Are Nurses
Werbende NHS - National Health Service
Marke NHS
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Krankenhäuse und Klinike
Story An NHS study last year found only 1 in 10 nurses were men, and revealed a stigma surrounding the job, where men can be deterred due to a perceived link between nursing and femininity. This campaign sought to overcome this gender imbalance. With the NHS finding that there aren’t enough role models to challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS. It aired during the Rugby World Cup which meant we were able to reach our target male audience.
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