TitelTrain
Agentur
Kampagne Kaam Wapasi - Train
Werbende Kaam Wapasi
Marke Kaam Wapasi
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Internetseiten (ohne ISPs)
Story Addressing the nation-wide clarion call to reintegrate the displaced migrant workers with the economy, Lowe Lintas had recently announced the launch of Kaam Wapasi, a unique tech platform. It helps migrant workers return to work and simultaneously assists employers with access to a pool of skilled and unskilled blue-collared manpower. To build awareness, Lowe Lintas has launched a national campaign leading with television, on channels of ZEE Network this week. The films are centered around the migrant labours who have used the Kaam Wapasi platform to register themselves and have landed jobs. First film highlights how one migrant is all set to travel to a big city, enters a train compartment. As he introduces himself to the fellow passenger, he talks about his preparedness as he brings along groceries, stove and essentials as part of his unplanned stay in the city, in search of a job. The fellow passenger, looks like a light traveler and gets asked about his plans and how will he sustain his stay in the city. The fellow passenger replies with confidence that he had landed a job using Kaam Wapasi platform and is not going in unprepared into his city life. Second film highlights a job ready migrant buying a ticket to his destination, well knowing his route and well prepared, after using Kaam Wapasi portal for job.
Medientyp Internet-Film
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