Titel#SheSpeaks
Titel (Originalsprache)#EllasHablan (Inglés)
Agentur
Kampagne #SheSpeaks
Werbende AB Inbev
Marke Pony Malta
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 10
Geschäftsbereich Getränke
Story Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history.
The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others.
Medientyp Case Study
Länge
Chief Executive Officer (CEO)
Chief Creative Officer Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)
Chief Innovation Officer
Creative Director
Creative Director
Texter
Etatdirektor
Account Executive
Direktor Digital
Brand Manager
Etat-Planer
Produktionsleitung
Image Design
Image Design
Image Design
Image Design
Musik

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