Kontaktinformationen


London EC1Y 1AT
Großbritannien
Telefon: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
José Miguel Sokoloff

José Miguel Sokoloff

President of MullenLowe Group Creative Council & CCO, MullenLowe Group UK
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Jeremy Hine

Jeremy Hine

President, EMEA, MullenLowe Group
Hugh  Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
John Moore

John Moore

Global President, MullenLowe Mediahub
Anthony Hopper

Anthony Hopper

Global CEO, MullenLowe Open
Aaron Reitkopf

Aaron Reitkopf

President, Mullenlowe Group New York and Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Creative Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.

Informationen

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Web Design, VKF/Point of Sales, Direktmarketing / Telemarketing / Datenbankmarketing, Experiential, Branded Content/Entertainment, Marketing Technologies / Analytics, Media-Einkauf/Planung, Corporate Kommunikation, Rekrutierung/ Motivation, Krisenkommunikation, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Gegründet in: 1981

Mitarbeiter: 6400

Awards: 778

Kreative Projekte: 269

Kunden: 53

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Web Design, VKF/Point of Sales, Direktmarketing / Telemarketing / Datenbankmarketing, Experiential, Branded Content/Entertainment, Marketing Technologies / Analytics, Media-Einkauf/Planung, Corporate Kommunikation, Rekrutierung/ Motivation, Krisenkommunikation, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Gegründet in: 1981

Mitarbeiter: 6400

Awards: 778

Kreative Projekte: 269

Kunden: 53

MullenLowe Group


London EC1Y 1AT
Großbritannien
Telefon: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
José Miguel Sokoloff

José Miguel Sokoloff

President of MullenLowe Group Creative Council & CCO, MullenLowe Group UK
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Jeremy Hine

Jeremy Hine

President, EMEA, MullenLowe Group
Hugh  Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
John Moore

John Moore

Global President, MullenLowe Mediahub
Anthony Hopper

Anthony Hopper

Global CEO, MullenLowe Open
Aaron Reitkopf

Aaron Reitkopf

President, Mullenlowe Group New York and Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Creative Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.

Tech Trends for 2019

Drones, cybercrime, AR, and robots – the tech trends to watch out for in 2019

It is finally 2019, and I can’t wait to see what surprises the technology industry has in store for us. What should we keep our eyes peeled for over the next 12 months? To whet your appetite about the future, I asked the experts for their predictions for the top tech trends of this year.

AR’s chance to shine

I’m excited to see what happens with augmented reality (AR) in the months ahead. Its potential has been hyped-up in recent years, and it came into the mainstream with the Pokemon GO game. There have been attempts to find commercial applications of the technology – Microsoft’s HoloLens (pictured above) is being used to teach in universities, and last year it won a contract with the US army for HoloLens to be used in live combat missions.

So is 2019 the year that AR finally takes off? Maybe, says Rowan Kisby, strategy director at MullenLowe Profero, but not without more support from the tech giants like Apple.

“AR is, essentially, just an enabler,” she says. “This year will see inevitable tentpole moments, with a new Harry Potter game promised, but real AR adoption requires a sustained, problem-solving push from major platform owners. Toe-dipping abounds, but it’s Google and Apple that I’d back as changemakers, with the latter’s ARKit 2 boosting developers’ capabilities.

“Don’t expect a revolution – but do expect real use cases to build consistently through 2019.”

Read the other expert opinions here

This article was originally published on City A.M.

The post Tech Trends for 2019 appeared first on MullenLowe Group.