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C-Space 37-45 City Road
London EC1Y 1AT
Großbritannien
Telefon: +44 20 7584 5033

David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Informationen

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Web Design, Marketing Services, VKF/Point of Sales, Direktmarketing / Telemarketing / Datenbankmarketing, Experiential, Branded Content/Entertainment, Marktforschung/ Beratung, Marketing Technologies / Analytics, Public Relations, Corporate Kommunikation, Rekrutierung/ Motivation, Krisenkommunikation, Public Affairs, Events/Sponsoring, Design, Branding/Celebrity endorsement, Strategy and Planning, Gesundheit, Finanzen, Industrie, Technologie, Online Dienstleistungen, Business-to-Business, Öffentliche Dienste, Unternehmerische Gesellschaftsverantwortung, Vertrieb, Entertainment, Schönheit, Mode, Luxusprodukte, Reisen und Turismus, Verbraucher

Gegründet in: 1981

Mitarbeiter: 4500

Awards: 1072

Kreative Projekte: 353

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Web Design, Marketing Services, VKF/Point of Sales, Direktmarketing / Telemarketing / Datenbankmarketing, Experiential, Branded Content/Entertainment, Marktforschung/ Beratung, Marketing Technologies / Analytics, Public Relations, Corporate Kommunikation, Rekrutierung/ Motivation, Krisenkommunikation, Public Affairs, Events/Sponsoring, Design, Branding/Celebrity endorsement, Strategy and Planning, Gesundheit, Finanzen, Industrie, Technologie, Online Dienstleistungen, Business-to-Business, Öffentliche Dienste, Unternehmerische Gesellschaftsverantwortung, Vertrieb, Entertainment, Schönheit, Mode, Luxusprodukte, Reisen und Turismus, Verbraucher

Gegründet in: 1981

Mitarbeiter: 4500

Awards: 1072

Kreative Projekte: 353

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
Großbritannien
Telefon: +44 20 7584 5033
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Power Of Good Relationships

American Greetings pushes the power of good relationships

A long healthy life is about more than good physical health, the brand says.

It’s almost time to make those tried and true New Year’s resolutions, and for the upcoming year, American Greetings says everyone should focus on meaningful relationships.

Wellness, the brand says, is about more than physical health; it’s about having strong connections with others. In fact, according to a nearly 80-year longitudinal study of adult physical and psychological development by Dr. Robert Waldinger, the director of the Harvard Study of Adult Development, Harvard psychiatrist and researcher, good relationships are what actually predict healthier and happier aging.

More than four in 10 people (42 percent) are planning on making wellbeing a priority in 2019, so American Greetings decided to create a film using elite athletes to show how these people in peak physical conditions became even stronger with the help of good relationships.

The film, created in partnership with MullenLowe U.S., is launching a new brand platform for American Greetings called “Connections Build Us,” which is aimed at encouraging people to make meaningful connections with others as part of their wellness plans.

The campaign will run in premium placements across the likes of NBC, Bravo, E!, USA, and more, as well as on Facebook, Instagram, YouTube and with Meredith (SHAPE, People, Real Simple, Martha Stewart), mindbodygreen and Mic/Bustle.

American Greetings will also tap into fitness influencers to spread the word, including Bethany Hamilton, Massy Arias, Nastia Liukin, Natalie Jill, Olivia Jordan, Alana Blanchard, and NBA star Kevin Love.

This article was originally published on Campaign Live

The post Power Of Good Relationships appeared first on MullenLowe Group.