December 5, 2023
MullenLowe has won the global Invesco business after a highly competitive review. The AOR relationship with the independent global investment management firm follows a string of wins for the network in key markets, like the US, UK and Singapore, and caps Kristen Cavallo’s first year as… weiterlesen
December 5, 2023
MullenLowe Sri Lanka came back strong this year to clinch the top spot after falling short by just two marks when they became runners-up the previous year breaking a stronghold which they have dominated the past decade. They achieved the rare feat of being the only company to win the title t… weiterlesen
November 29, 2023
Interpublic Group of Cos.-owned MullenLowe U.S. has hired Frank Cartagena, chief creative officer at The Community, to become its CEO. Cartagena will assume control of more than 400 people across MullenLowe’s offices in Boston, New York and Los Angeles, effective Jan. 16. “I am c… weiterlesen
November 24, 2023
Samantha Marshall from Smile Makers and Liyana Hidhir from MullenLowe Singapore discuss their campaign merging breast health and sensuality. Treading into the delicate territory of breast health can be difficult for marketers, and to do so by exploring sexual wellness is a bold decision. But… weiterlesen
November 24, 2023
Co-op has again opted to reject the big-budget festive TV spot, bursting with celeb cameos and sparkly shenanigans, and is instead focusing on the “gift of community spirit” this Christmas. The supermarket is promising to match donations from its members and customers, made via r… weiterlesen