| Titel | Mix For Boobs |
| Agentur | Ogilvy Social.Lab Belgium |
| Kampagne | Mix4Boobs |
| Werbende | NRJ Belgium / Pink Ribbon |
| Marke | NRJ Belgium & Pink Ribbon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
| Produkt | Awareness campaign for breast cancer |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget . |
| Medientyp | Case Study |
| Länge | |
| Kundenbetreuer | Sabrina Schuller |
| Kundenbetreuer | Alyssia Cnudde |
| Chief Client Officer | Christophe Crasselts |
| Strategist | Julie Frédérickx |
| Strategist | Beatriz Chufani |
| Strategist | Victoria Van Wymeersch |
| Chief Creative Officer | Pete Case |
| Executive Creative Director | Jan Teulingkx |
| Executive Creative Director | Gabriel Araujo |
| Creative Teammitglied | Antoinette Ribas |
| Creative Teammitglied | Grégory Ginterdaele |
| Creative Teammitglied | Clémentine Bailly |
| Creative Teammitglied | Marine Queré |
| Creative Teammitglied | Pieter Decanniere |
| Creative Manager | Gabriela Toader |
| Designer | Rebecca Vallicon |
| Medienmanager | Mathieu de Moor |
| Medienmanager | Inès Banga |
| Medienmanager | Reginald Forrest |
| Medienmanager | Nicolas Dewael |
| Influence | Stefan Bisoux |
| Influence | James Baldwin |
| Influence | Rahul Titus |
| Influence | Molly Theron |
| PR manager | Laura Verbeelen |
| Regisseur | Lisa Carletta |
| Fotograf | Lisa Carletta |
| Direktor Fotografie | Romain Ferrand |
| Agency Producer | Sofie Van de Wauwer |
| Redaktionsbüro | Hyper Film |
| Friction Production | |
| Komponist | DJ ND |
| Komponist | JANEE |
| Digitale Retuschierung | Yelle Vandenbruaene |
| Digitale Retuschierung | Yelle @ the Living Room |