Press Releases - The&Partnership - The&Partnership Press Releases at en-us Copyright 2020 Coty appoints T&P London as lead creative agency for Wella Professionals

Coty Inc. today announced that The&Partnership London has been selected as global lead creative agency for the Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on driving brand excellence and elevating the creativity behind the company’s iconic portfolio.

The agency won multiple awards at Cannes Lions International Festival of Creativity in 2018, having been named the UK’s most awarded independent creative agency in 2016, as well as Digital Agency of the Year at the Campaign BIG Awards.

Laura Simpson, Chief Marketing Officer, Coty Professional Beauty, commented: “Founded in 1880, Wella Professionals is a leader in salon haircare and we want to ensure the brand remains relevant, meaningful and forward-looking. The&Partnership have convinced us with the strength of their strategic creativity and their passion that they are the right partners to take Wella Professionals to new heights.”

Sam Southey, Vice President Creative Excellence, Coty, added: “This is another important step in our journey to partner with the best creative talent in order to drive our brands further forward. We’re excited to strengthen our strategic and creative bench with The&Partnership, propelling one of our iconic brands to a bright future.”

Sarah Golding, UK CEO and Partner of The&Partnership, said: “We’re beyond thrilled to be working with Coty on the Wella Professionals brand. We can’t wait to get our teeth into this brief: it chimes perfectly with our big, bold and bionic approach, blending innovative tech and smart data with world-class creativity. And it’s global – just what we like!” 

2018-10-30 00:00:00
CHI&PARTNERS REBRANDS AS THE&PARTNERSHIP LONDON CHI&Partners is today rebranding as The&Partnership London, as the 16-year-old agency looks to a future where the effectiveness of creative work will increasingly rely on its smart use of data and technology.

Sarah Golding, Chief Executive Officer of The&Partnership London, said: “The world around us is changing, and The&Partnership London has been changing too. This new brand name underlines our growing focus on creating progressive, innovative and data-driven work.

“Over recent years, our focus has shifted from just making great telly and print ads to coming up with big, bold and bionic ideas: from prototyping hoverboards for Lexus, to creating social and data-driven TV adverts for Argos, to devising a new data-driven creative strategy for Toyota, to launching our own mobile content-focused production company last year.

“The next generation of agencies will be those that excel in making smart use of data, tech and AI to redefine how we connect brands with audiences – and The&Partnership London’s mission is to do just that.

“So as of today, CHI will become The&Partnership London: still focused on best-in-class strategy and creative work; still with the same culture and leadership team; and still very much the beating heart of The&Partnership network. But under this new brand name the agency’s skillsets will further broaden and flourish, as we continue to trial new ways of working with our colleagues across media, data, technology and AI.”

The&Partnership London was founded as CHI in 2001, and became CHI&Partners in 2007. Over the years, the agency has won more than 600 creative awards, including 33 Cannes Lions and almost 100 global creative awards for its 2015 Lexus Hoverboard Project. In 2016, the agency was named both the UK’s Most Awarded Independent Creative Agency at Cannes Lions and Campaign BIG’s Digital Agency of the Year.

Sarah Golding was made sole Chief Executive Officer in 2016, appointing Joint Executive Creative Directors Yan Elliott and Micky Tudor later the same year. Last year, the agency appointed two new Managing Directors, Sarah Clark and Gary Simmons, to oversee the smooth running of the agency, as well as poaching Lean Mean Fighting Machine Co-Founder Dave Bedwood as a creative partner, and Facebook’s Creative Shop’s Lead Producer James Miller to head up its new mobile-focused production company.

The&Partnership London also last year became the first creative agency to invest in Bitcoin – pledging a bonus worth £10,000 (at the time of buying) to the team behind its most progressive use of AI and technology in 2018.

As President of the IPA, Golding has helped lead the industry narrative surrounding artificial intelligence, data-led creativity, and the roles AI, VR, AR and other pioneering technologies will one day play in the world of creativity. In October 2016, The&Partnership London launched its own programme of tech, innovation and AI-focused training sessions and initiatives, to run concurrently with the IPA’s industry-wide ‘Magic & the Machines’ agenda. 

2018-01-30 00:00:00
ARGOS ENCOURAGES CUSTOMERS TO SEIZE TODAY WITH WORLD’S FIRST EVER DATE-STAMPED 80 DAY AD CAMPAIGN This week Argos will launch an ambitious new Spring Summer advertising campaign which no brand has ever done before - the first with a brand new, date-stamped unique advert launching every day for 80 days across 10 consecutive weeks.

Breaking on Friday 7th April, the ‘80 Days of Argos’ campaign, developed by CHI&Partners, is made up of a series of unique, 10-second spots, celebrating how customers can truly ‘seize today’, every day, with Argos throughout Spring and Summer by using Fast Track delivery. The market-leading service offers four same-day delivery time slots, including evenings, seven days a week for just £3.95.

Drawing inspiration from real-world events and dates in the nation’s calendar, from the London Marathon to Wimbledon, as well as responding to the Great British weather, the campaign aims to encourage viewers to make the most of each day by getting what they want delivered today, reflecting the wants of the nation.

The campaign will spotlight the top products shoppers can order and receive on the same day with Argos. These include the new Nintendo Switch, Beats headphones, Sony TVs, Dyson fans and outdoor goods such as bikes, paddling pools and barbecues.

Each new execution will use the products as a focal point to celebrate that day’s date in a visually creative way – such as chattering Furbies, troll dolls having a blow-dry, a TV cinema drive in and cats typing on laptops – all set against the characteristic ‘white world’ backdrop of previous Argos campaigns.

Dan Elton, Brand, Strategy and Marketing Planning Director at Argos, said: “This campaign celebrates everything that makes Argos great – the market-leading same-day delivery which sets us apart from competitors, the playful tone to surprise and delight customers, and focus on the vast range of fantastic brands and products we offer.

“We hope the campaign inspires customers everywhere to seize the day and make the most of the Spring and Summer, whether that’s getting a paddling pool for the kids to enjoy a sunny day, a new TV to watch the Champions League final or a tent for Glastonbury.

Dan Elton continued: “It also reflects the people involved in making it happen – innovative, creative and totally customer-focused. I’m very proud of the Argos, CHI and Mindshare teams who have contributed to this campaign.”

Running across TV, VOD and digital, social media and in-store screens, the campaign bought by Mindshare, marks a TV media first: 80 unique pieces of copy within one campaign all running with a different date called out.

It will be supported by a responsive digital engagement campaign from AllTogetherNow – including an influencer marketing campaign in which social media stars set their fans a series of same-day challenges which can only be achieved using Argos Fast Track.

Yan Elliott, Joint Executive Creative Director at CHI&Partners, said “Argos has something worth shouting about – order something by 6pm and you still get it that day – that’s pretty amazing. So we made a pretty amazing amount of ads to celebrate it. Each one runs for a day – each features a different product. This campaign features everything you might possibly want over the Spring and Summer inspiring you to ‘Get it today’.” 

2017-04-05 00:00:00

CHI&Partners has been appointed as the creative agency partner for RNIB (The Royal National Institute of Blind People) following a competitive pitch. 

CHI&Partners will begin working with the charity immediately to create a galvanising, contemporary platform for the RNIB brand that resonates with customers, donors and internal audiences – aiming to grow revenues and transform customer engagement for the brand.

The agency was selected following a competitive pitch. The appointment follows a series of wins for CHI&Partners at the end of last year, including picking up the global accounts for McVitie’s and Godiva and embarking on an entrepreneurial creative partnership with craft lager brewer Freedom Brewery, as well as parent company The&Partnership’s £240m pan-European Toyota win in November.

Sarah Golding, Chief Executive Officer of CHI&Partners, said: “RNIB is an incredible organisation which for almost 150 years has been removing barriers for blind and partially sighted people, empowering them to live more fulfilling and independent lives. We’re excited to begin working with them on a bold creative strategy that will genuinely change attitudes and transform lives, building on RNIB’s history and working towards a positive future for everyone affected by sight loss.”

Deborah Auty, Group Head of Marketing and Communications at RNIB, said: “CHI&Partners impressed us with their track record for creating truly game-changing work for their clients across all channels. More than half of all sight loss is preventable and we’re confident they are the right agency to engage more people in the conversation about eye health and the issues affecting blind people than ever before.”

RNIB has been supporting people with sight loss since 1868, and today supports almost 

2 million people across the UK. The organisation received a Royal Charter in 1948, and enjoys the patronage of HRM Queen Elizabeth II. In 2009, RNIB joined forces with Action for Blind People and Cardiff Institute for the Blind, in a strategic partnership guiding and supporting more than 700 charities nationwide.




2017-01-19 00:00:00
SARAH GOLDING APPOINTED AS SOLE CHIEF EXECUTIVE OF CHI&PARTNERS Sarah Golding has been appointed as sole chief executive officer of CHI&Partners - with former joint chief executive Nick Howarth moving into a management role within parent company The&Partnership, as well as leading its new ‘&Toyota’ network.

Golding has led CHI&Partners through a series of changes this year, including the implementation of a new creative process in April, the launch of a diversity-focused new recruitment scheme, SPARK, in October – and most recently the appointment of two Joint ECDs, Micky Tudor and Yan Elliott, marking the beginning of a new era of leadership for the agency.

Golding said: “I’m proud and excited to take CHI&Partners forward into a new chapter in its development, one which is already in full swing following an exhilarating year of change. CHI has a new kind of spring in its step, and this is just the beginning. 2017 looks very bright indeed.”

CHI&Partners was the UK’s most-awarded independent creative agency at this year’s Cannes Lions, and was recently named Digital Agency of the Year at the Campaign BIG Awards following the success of campaigns such as its Gold-Cyber-Lion-winning Lexus Hoverboard Project in 2015. Golding herself was last week named the IPA’s 2017 President-Elect, an appointment which will be ratified in March next year, before she outlines her two-year manifesto for the industry in May.

Johnny Hornby, founder of The&Partnership and co-founder of CHI&Partners, said: “Sarah is one of London’s best advertising talents, with an incredible track record for client retention and a brilliant business mind. I’m delighted to appoint her as sole chief executive of CHI&Partners, and look forward to seeing CHI&Partners grow from strength to strength as she brings to life her vision for the agency’s future.

“Similarly, as The&Partnership continues to grow, no one could be better placed than Nick to help us move forward, leading &Toyota across Europe and helping all our agencies work together to create the best cross-disciplined work and generate the smartest results for our clients.”

CHI&Partners’ year of change began in April this year when it revolutionised its creative process, splitting up creative teams for the first time in its 15-year history in order to embrace a more collaborative, channel-agnostic way of working.

The agency has since created much-talked-about work including ‘This Stuff Matters’, the new brand campaign for TalkTalk; ‘Do Your Own Thing’, the gritty documentary-style launch series for Carphone Warehouse’s new mobile network iD; and ‘Parallel Lives’, a Lion-winning 40th anniversary campaign for The Prince’s Trust; as well as moving Argos’ brand strategy forward with a new focus on the market-leading speed of its in-store collection and delivery service.

CHI&Partners also won the News UK business back earlier this year – going on to create its first Sunday Times ‘Rich List’ campaign since 2012, as well as a Silver Lion-winning joint brand campaign for The Times and The Sunday Times – before launching Pulse, the new-model, multi-disciplined on-site agency for News UK, in May. The agency has most recently picked up the global McVitie’s and Godiva accounts after parent company The&Partnership landed the pan-European creative, content, digital and media buying business with Toyota last month.

CHI&Partners has also welcomed nine award-winning new creatives through its doors this year, including Ogilvy & Mather’s Laura Rogers and BBH’s Toby Brewer as Creative Directors, Leo Burnett’s Marc Donaldson as Head of Art – and most recently Yan Elliott as joint ECD alongside former deputy ECD Micky Tudor. 

2016-12-08 00:00:00
CHI&PARTNERS CEO SARAH GOLDING NAMED IPA’S 2017 PRESIDENT-ELECT Council members of the Insitute of Practitioners in Advertising nominate Golding for two-year presidency


Sarah Golding, CEO and Partner of CHI & Partners, was today nominated by IPA Council members as the preferred candidate to succeed Tom Knox as President of the IPA in March 2017.


Golding will be expected to serve a two-year term which will be first ratified on the 23rd March 2017 as part of the IPA’s AGM proceedings.  Her first public platform will be at the IPA Members’ Lunch in May 2017 where she will outline her two-year manifesto.   

The announcement comes at the end of a formal three-month selection process by the Presidential Nominating Committee which was led by previous President Stephen Woodford.

Says Woodford: “My role as Chairman of the Nominating Committee was remarkably straightforward. To identify that certain someone whom the industry wants as their next leader. It was soon obvious that this person was Sarah and we were delighted that she has accepted the position. I have no doubt that she will be a fantastic leader for the IPA as it celebrates its centenary and I am looking forward to working with her in my new role as CEO of the Advertising Association.”


Commented IPA Director General Paul Bainsfair: “Sarah will make an excellent President. She is universally admired, tremendously popular and she knows what it takes to be successful in our industry today. I believe Sarah is an excellent choice to take over the baton from Tom Knox. I'm sure our members will join me in congratulating her and in looking forward to her agenda.”


Says Golding: “'I am extremely flattered and honoured to be chosen as the IPA’s next President, and I look forward to helping the industry flourish in profoundly changing times.”

Sarah is Chief Executive Officer and Partner of CHI & Partners, one of the UK’s leading advertising and communications agencies. Prior to that Sarah worked at Lowe Howard-Spink following graduation from Cambridge University. Across her career Sarah has worked with blue chip brands including Orange, Reebok, British Gas, Argos and NewsUK. She sits on the IPA Council, is an active member of WACL and for the last five years has been voted by Campaign magazine as one of the industry's top 10 account people. Sarah is a Non Exec of coffee company Cru Kafe and sits on the Great Ormond Street Christmas Committee. Sarah is married to David Golding, a co-founder of adam&eveddb, and is mother to Florence and step mother to Archie.

2016-12-02 00:00:00
CHI&Partners opens doors to non-graduates with new, inclusive spark scheme New entry-level scheme at CHI&Partners open to ‘thinkers, creators and doers’
from all backgrounds

CVs and photos stripped out of application process to remove ‘unconscious bias’

CHI&Partners is this week launching a new entry-level recruitment scheme, SPARK – appealing to ambitious people from all backgrounds to apply to come and work at the top 20 agency, which was the UK’s most-awarded independent creative agency at this year’s Cannes Lions.


From school-leavers and young people with vocational as well as university training, to those moving into advertising from other industries, SPARK aims to attract diverse new talent to the agency – building on its skillsets and culture, and bringing new experience and thinking to its creative output.


CHI&Partners, which was this year listed by TheJobCrowd as the third best advertising agency for graduates to work for, has also stripped requests for CVs and photos from its application process. Instead, applicants will simply be asked to answer four creative and strategic questions before coming to meet the team in November. A number of candidates will then be selected to begin working with CHI&Partners in January 2017, with another intake following in September 2017.


Sarah Golding, CEO at CHI&Partners, said: “Bright minds exist everywhere, and our industry more than any other needs horizonless thinking, fresh ideas, broad experience and new blood to thrive. It could not be clearer we need to embrace talent from all backgrounds, communities and ethnicities to make that happen. Equally, as university fees become more and more prohibitive, we like many others feel our industry is closing the door on talent by continuing to look for university-level qualifications on CVs. 


“We could not be more excited to see what great thinkers, creators and doers SPARK brings through our doors. Whether you’re a tech whizzkid, a creative thinker, a brilliant organiser or a budding entrepreneur, please do apply and let us know how you can help us make more great work and inject new vitality into our fantastic industry.”


Fern Nott, Head of Talent at CHI&Partners, said: “We all know diversity is a big issue for the industry. Our communications need to speak to everyone in society, not just the select few who look and speak like us. Unconscious bias is a part of human nature – people naturally gravitate towards people who are similar to them; we all do it all the time. Removing CVs and photos from the application process means we won’t unconsciously favour people who went to the same school as us, or who have the same hobbies. We’re letting the talent speak for itself.”


As well as offering access to training through CHI&Partners’ IPA membership and the agency’s own proprietary ‘&Academy’ scheme, SPARK will provide an introduction to the cross-discipline expertise of The&Partnership’s content, media, PR, data analytics and CRM agencies – giving candidates a comprehensive of the marcomms industry.


Candidates can apply through CHI&Partners’ website ( until 7th November, and are also invited to attend an Open Evening on Thursday 13th October at 6pm.


The launch of SPARK follows new recruitment initiatives at CHI&Partners over the past year including partnering with The Big Bang Creative Internship Scheme and The Prince’s Trust to offer young people from less advantaged backgrounds an introduction to the creative industry; and enrolling on the IPA’s BAME scheme to offer more recruitment opportunities to Black, Asian and Minority Ethnic candidates. The agency also works with Access Aspiration, a work experience charity co-founded by The&Partnership partner Jenny Halpern Prince, which helps young people from disadvantaged backgrounds gain experience in industries they are passionate about.

2016-10-13 00:00:00
Yan Elliott joins CHI&Partners as joint ECD Yan Elliott is joining CHI&Partners as Joint Executive Creative Director, alongside Micky Tudor.

Elliott leaves Lucky Generals, where he was Creative Partner, and responsible for notable recent campaigns including the Radiocentre work talking directly to the UK’s leading marketers, and Popchips campaign ‘Be a Bit Good’.

Previous to Lucky Generals, Elliott’s career spans two years at HHCL, nine years at Mother and five years as Joint ECD at WCRS before leaving to start up his own agency, Fabula, in 2012.

Throughout his career, Elliott has created and overseen work for brands including Coca Cola, Dr Pepper, Super Noodles, Weetabix, Selfridges, Brylcreem, Sky, Orange, 3Mobile, 118 118, The Observer, Kiss FM and TfL.

At WCRS, he was responsible for famous work including Sky’s £100m brand campaign ‘Believe in Better’ – conceptualising not just an endline and campaign but a philosophy that still runs deep within the business today. He also oversaw campaigns including Brylcreem ‘Effortless’, Weetabix ‘Steeplechase’, TfL ‘Cycle Safety’ and 3Mobile ‘Expo’.

At Mother, Elliott created work including Orange’s D&AD Pencil-winning ‘Gold Spot’ cinema campaign – in which celebrities including Patrick Swayze, Carrie Fisher, Spike Lee, Darth Vader and Darryl Hannah pitched their film ideas to the Orange Film Funding Board, only to have their pitch ruined by a mobile phone. This led to the creation of Orange Wednesdays: one of the UK’s most successful sponsorship and reward programmes ever, with tens of millions of tickets redeemed.

He also made headlines at Mother for Dr Pepper’s Lion-winning ‘What’s The Worst That Could Happen?’ – in which people tried the drink and were dramatically publicly humiliated – and SuperNoodles’ West-Side-Story-inspired spoof campaign ‘Face Off’.

Sarah Golding, Chief Executive Officer at CHI&Partners, said: “The secret to any successful creative agency is a combination of the consistent and the new. It is also to have creative leaders that can attract and nurture the very best creative talent. Yan is one of the industry’s best, and liked by everyone, and we are very lucky to have him sprinkle his magic dust over our work, our people and our clients. Micky has helped grow this agency into the top 20 agency it is today with a string of blue-chip clients and campaigns. I am truly excited by the opportunity we have together to write the next chapter in the CHI story, with a renewed dedication to creativity at its heart.”

Elliott said: “It will be hard to leave Lucky Generals – I’ll be leaving a rock-steady ship with a
rock-steady crew, but for me this is a golden opportunity. CHI is small enough for me to make a difference and big enough for us to make an impact. I’m already really looking forward to working with Micky and Goldie. Apparently, a good ECD needs experience, wit and wisdom. Fortunately Micky has all three.”

Tudor said: “To have Yan join our incredible line-up of talent in the creative department is thrilling. I couldn't be more chuffed for them and the whole agency. Exciting times are ahead and we can't wait to get stuck in.”

Tudor, who joined CHI&Partners soon after it was founded in 2001, was promoted to Deputy Executive Creative Director last year. His career spans 20 years, 12 BTAA Arrows, eight One Show Pencils, six Cannes Lions, two Revolution Gold Awards and a D&AD pencil. During his time at CHI&Partners, Tudor has created award-winning work for The Daily Telegraph, Heineken, Tango, TalkTalk, The Times, The Sunday Times, Drench, Anchor, Lexus and Samsung. 

2016-10-06 00:00:00
TALKTALK IS CHANGING: NEW BRAND CAMPAIGN CENTERED ON REAL FAMILY LIFE 16 unmanned cameras film family non-stop for two weeks to reveal the little moments that matter


‘This Stuff Matters’ campaign is biggest step forward in TalkTalk’s continued focus on existing customers


TalkTalk will this evening launch a new brand campaign, ‘This Stuff Matters’, offering a candid glimpse into how modern families live their lives today – and the central roles technology and connectivity have come to play within the family unit.


Created by CHI&Partners, ‘This Stuff Matters’ represents a turning point for TalkTalk as well as a departure from previous advertising within the telecoms category. It was created by installing unmanned cameras in a real family home, filming non-stop for two weeks in order to capture authentic, unscripted footage of the life of one British family.


Breaking on TV and spanning video-on-demand, cinema, press, out-of-home, social content and PR, the multichannel campaign features a real family of TalkTalk customers: a mum and dad, Julie and Paul; two sons and two daughters, Peter, Harry, Sophie and Lucy; a niece, Daisy; and the family dog, Elvis.


The campaign is woven together in a series of ten films, with a strapline “X. It matters” – for example “Telly after a hard day’s work. It matters” or “Boys. They matter”. The films spotlight all the little moments in life that matter and the role TalkTalk’s products and services play in them, from navigating TV dinners with a dog on the sofa, to texting boyfriends, to teaching Auntie Julie how to use her tablet.


‘This Stuff Matters’ was created by CHI&Partners’ Danny Hunt, Dan Watts and Rob Webster, and directed by Park Pictures’ Tom Tagholm – the talent behind Channel 4’s 2012 Paralympics campaign ‘Meet the Superhumans’. The casting process alone took a mammoth three months, followed by a creative process which involved going through hundreds of hours’ worth of footage to find all the moments that make up the fabric of family life, with all its ups and downs.


TalkTalk is changing

The campaign marks a significant shift for TalkTalk and forms part of a number of major changes TalkTalk is making to further put customers at the heart of its business and return to its challenger roots.  In addition to the conscious move away from the increasingly promotional and celebrity-driven marketing in this category, TalkTalk will also become the only major internet provider to:


·         Reward existing customers’ loyalty by giving them the same best-value deals previously only available to new customers. Any customer who has had a TalkTalk package for three months or more can switch and save money if there is a better TalkTalk deal available;


·         Offer customers the security of fixing their price for 18 months, guaranteeing no broadband price rises;


·         Scrap separate line rental charges on all packages, and move to a single combined monthly price. TalkTalk has been a long-term advocate of simpler, more transparent ‘all-in’ pricing, and in May 2016 was the first provider to announce its decision to move to ‘all in’.


TalkTalk’s focus on existing customers has already led to higher levels of trust, the lowest level of complaints in its history and more customers choosing to stay with TalkTalk than ever before.


Tristia Harrison, Managing Director for Consumer at TalkTalk, said:

“TalkTalk is changing. Nothing matters more to us than our customers and doing right by them is the right thing for our business. We’ve listened hard to what they’ve told us and we’re acting on it. People are fed up of confusing packages and loud advertising, they’re frustrated with deals which shoot up mid contract, and they hate seeing the best deals saved for new customers.


TalkTalk entered the market as a challenger, and we’ve always saved customers money. But today’s changes are about more than that. We know this is an essential service that really matters to people, so it needs to be simple, affordable, reliable and fair. We’re proud to be the first to make the big changes customers expect and deserve of their telecoms provider today.”


Micky Tudor, Creative Partner at CHI&Partners, said: “This is a very brave, completely unprecedented campaign, which proves that the small, humble moments of everyday life have as much power to capture our imaginations and move us as do the big, glossy, aspirational scenes of traditional advertising. We’re incredibly proud of it, and we feel we’ve stumbled across some truths about family life today that no other brand has yet touched on. We hope the people of Britain love it as much as we do.” 


The campaign will roll out nationwide, breaking this week with one 60” spot, with nine more 30” and 20” spots appearing from the 10th of October. Media planning and buying was delivered by m/SIX.


Print and out-of-home executions will feature photography from Olly Burn – the photographer for CHI&Partners’ Lexus Hoverboard campaign – who joined the family for two weekends in order to capture moments from their day-to-day lives in stills.

2016-10-04 00:00:00
Acrobats deliver products faster than ever in new Argos "Bounding" Campaign New TV ad from CHI&Partners spotlights the speed of Argos’ market-leading, nationwide Fast Track Same Day Delivery Service


CHI&Partners and Argos will this Saturday unveil a fast-paced new TV campaign, ‘Bounding’, to promote the speed of Argos’ ‘Fast Track, Same Day Delivery’ service, which allows customers to choose from four convenient, same-day delivery slots.

‘Bounding’ is set against Argos’ characteristic ‘White World’ backdrop, filled with a maze of coloured doors. The floor is transformed into a giant trampolining space, and the room is filled with high-flying acrobats, performing tricks, twists and somersaults in the air whilst delivering the latest colourful, top brand products to customers at extremely high speed.

Leaping nimbly from door to door, the acrobats deliver products including TVs, video game consoles, cushions and dolls with alacrity and precision – reflecting the speed and dependability of Argos’ Same Day service.

Argos’ market-leading Same Day service aims to reflect the increasingly immediate needs of today’s busy consumers, who live in the moment and are ever more likely to think of the items they need on the spot – requiring fast, reliable delivery on the very same day. The service allows Argos customers to choose the delivery slot that suits them – right through until 10pm – on all orders made before 6pm.

The campaign will break on TV this weekend, with media planning and buying from Mindshare, and will be supported by a campaign from AllTogetherNow, CHI&Partners’ sister agency within The&Partnership.

Dan Elton, Brand, Strategy and Marketing Planning Director at Argos, said: “This campaign really ramps up the pace for Argos, representing the unprecedented speed of our market-leading Same Day Delivery service. It perfectly illustrates the speed at which Argos is adapting to meet the needs of our ever-busier customers.”

Micky Tudor, Creative Partner at CHI&Partners, said “‘Bounding’ takes us on a rollercoaster ride of colour, excitement and speed – playfully dramatising the speed and flexibility of Argos’ Same Day service.  We hope it gets hearts racing as well as fingers clicking for same-day delivery.”

2016-09-29 00:00:00
TALKTALK TURNS TO FILTERS FOR TENTH X FACTOR SPONSORSHIP CAMPAIGN CHI&Partners and MPC Creative team up once again on TalkTalk’s X Factor idents,

giving families at home the chance to star on TV


FX Star app features fun filters including Apple Head, Comic Book, Party Paint, and Glam Rock

TalkTalk will tomorrow continue its sponsorship of The X Factor for the tenth year, with ‘FX Star’ – an ambitious new twist on its popular user-generated idents campaigns.

Created once again by CHI&Partners, this year’s idents will feature performances created at home by X Factor fans, using TalkTalk’s ‘FX Star’ app.

‘FX Star’ allows users to create their own music videos, lip-syncing along to their favourite tracks, and adding a splash of glamour or comedy to their performances with fun filters such as ‘Apple Head’, ‘Party Paint’, ‘Comic Book’, ‘Glam Rock’, ‘Teddy Boys’ or ‘Flower Power’.

The best videos to be submitted by the general public each week will then be selected to air on TV during The X Factor ad breaks.

The app, which was designed and built by CHI&Partners and MPC Creative, launches in the App Store and Google Play this weekend, with five filters and three tracks: Zara Larsson’s ‘Lush Life’, Sigala’s ‘Give Me Your Love’, Birdy’s ‘Wild Horses’.

The app allows groups of up to four people to feature in the same music video, meaning users can create and submit thousands of different combinations in a bid to star on TV.

David Parslow, TalkTalk Marketing Director, commented: “The TalkTalk X Factor ad breaks have become so iconic to the point that they’re almost synonymous with the show. Over the years we’ve helped hundreds of fans appear on TV, given away thousands of money-can’t-buy prizes and delighted thousands of TalkTalk customers with tickets to the show – giving fans the chance to see their favourite acts, judges and presenters live in action.  

“This year’s FX Star is fun, current and entertaining. Like The X Factor, it celebrates the feel-good moments that bring people together and is a chance for our customers, and fans of the show, to enjoy sharing and showcasing their inner pop star.”

Jim Bolton, Deputy Executive Creative Director at CHI&Partners, said: “TalkTalk has brought some great user-generated content to the big screen over the past ten years. We wanted to build on that and make this year’s X Factor sponsorship big, special and memorable. Filters deserve to be shared and extended to the TV platform – after all, who doesn’t want to be a comic book character singing Zara Larsson’s ‘Lush Life’ with their mum and dad?”

Andre Assalino, Interactive Creative Director at MPC Creative, said: “It’s been a pleasure to work with CHI&Partners on TalkTalk’s X Factor idents once again. This year’s filter-based idea was technically ambitious, and relied on seamlessly integrating real-time face-tracking, 3D rendering and video recording. We had a lot of fun making it, and we’re sure it’ll be a big hit with X Factor fans of all ages getting involved with the show at home.”

2016-08-26 00:00:00
‘BLIND FIGHTER’ MASTERS FEAR AND SELF-DOUBT IN FOURTH ‘DO YOUR OWN THING’ CAMPAIGN FOR iD CHI&Partners celebrates control and individuality with three-part series featuring blind mixed martial arts fighter Lee Hoy

THURSDAY 25TH AUGUST: Challenger mobile network iD will today launch ‘Blind Fighter’ – the fourth in ‘Do Your Own Thing’: a series of campaigns exploring the lives of extraordinary individuals who have turned to inspirational methods to regain control over their own lives.

Launching on Facebook, ‘Blind Fighter’ is a three-part documentary examining the compelling story of Lee Hoy, a 28-year-old man in South Shields who has used mixed martial arts training to turn around his battle with blindness.

Hoy was born with congenital toxoplasmosis gondii – a parasite which damaged his retinas in the womb, meaning he was registered blind from birth. Working with CHI&Partners and iD for the three-part documentary series, Hoy explains how he grew up battling incomprehension about why he was different, and subsequently struggled with low confidence and anxiety into his adulthood, before waking up one day and deciding to take up mixed martial arts as a way of turning his life around.

In the series, Hoy describes in his own words how the sport has helped him rethink his relationship with fear, taking on his own inner demons and using self-defence as a way of building his self-confidence and self-belief.

As Hoy explains, practising mixed martial arts has taught him to “Take that negative and turn it around and think, does it matter what I can or can’t see? Fear is not real. You make fear up in your head. As long as you accept the fear and challenge it you will actually go past anything you ever thought.”

Created by Carl Storey at CHI&Partners, and directed by Ben Hanson and Simon Frost through CHI&Partners’ in-house production company Carbon, ‘Blind Fighter’ subtly navigates Hoy’s story in his own words.

In Episode 1, Hoy describes how he was picked on at school: “People would always say, ‘How can you fight if you can’t see?’”

Episode 2 explores the “guessing game” of fighting blind – with Hoy explaining how “he can’t see the punches” coming – but, once he grabs his component in the ring, “I forget I’m actually blind. Even if it’s just for five minutes, it just takes that feeling away, and you feel free.”

Episode 3 illustrates how the sport has empowered Hoy to celebrate his individuality and master his fear. “A cold fear goes down your whole spine,” he says. “But then I realise, all of it’s in your head. I was born like this, but I’m not going to let it stop us.”

His narrative is set against a backdrop of scenes in which he trains and fights – using blurred-light and silhouette techniques to reflect Hoy’s impaired vision of the scene.

Mark Bowles, Head of Marketing at iD Mobile, said: “Lee’s story is an incredibly moving, compelling narrative about what it means to turn negatives into positives and be the master of one’s own life. It powerfully captures the spirit of individuality and control that we wanted to celebrate throughout this campaign, ‘Do Your Own Thing’. We hope it resonates with audiences young and old who want to feel empowered and inspired to celebrate their individuality, rejecting a “one-size-fits-all” approach to life.”

Micky Tudor, the Creative Partner at CHI&Partners, said: “We wanted to capture the reality of life for Lee, and emphasise the struggles he goes through, which is why we’ve used techniques like blurring the picture and keeping the viewer in semi-darkness. An undercurrent of controlled energy runs throughout the series, spotlighting the strength and pride Lee has built up by facing his fears and learning to excel in this empowering sport. We hope it’s shivers-down-your-back stuff, and that it inspires people to go out there and do their own thing, too.”

iD’s ‘Do Your Own Thing’ campaign has attracted more than 19 million views since it launched on Facebook this April, with ‘Fletcher Street Riding Club’ – a series about a community group in one of Philadelphia’s roughest neighbourhoods who take to the streets on horseback, rejecting a life of crime.

‘Fletcher Street Riding Club’was followed by a four-part series on female, Muslim rap duo ‘Poetic Pilgrimage’, and then by ‘Circus’, featuring Gary Stocker – a man who gave up the mundane nine-to-five to join the circus and become a human cannonball.

‘Blind Fighter’ will launch on Facebook today with Episode 1, ‘Hitting Back’, which will be followed over the coming month by Episode 2, ‘Hard Knocks’ and Episode 3, ‘Blind Fight’.

All films in the series are available to view at the microsite

Each of the documentaries in the series was created and produced specifically for Facebook native video, using high-impact visuals to grab people’s attention as they scrolled through their newsfeeds, encouraging them to click and find out more. The campaign is supported on social media by content agency AllTogetherNow, CHI&Partners’ sister agency within The&Partnership. 

2016-08-24 00:00:00
  • A mirrored ad shows the ‘Parallel Lives’ young people could have led if The Prince’s Trust hadn’t been there to support them
  • The Trust has helped more than 825,000 young people since 1976 and supports 100 more each day 
  • Today sees the launch of The Prince’s Trust’s new ‘Parallel Lives’ campaign, which illustrates the life-changing impact the youth charity’s work has had on generations of young lives across the UK since it was founded 40 years ago. The campaign, designed by CHI&Partners celebrates The Prince’s Trust’s 40th anniversary. It aims to increase support and in turn raise funds for the charity so it can continue to help thousands of vulnerable young people to develop the confidence and skills they need to make a good life for themselves.

    The ads all feature a mirrored world, with one side showing a young person doing well and the other showing the ‘parallel life’ they could have ended up with if The Prince’s Trust hadn’t been there to support them. The ads tackle a range of issues that affect many of the young people supported by The Trust, including homelessness, abuse and being in trouble with the law.

    The lead ad, which will run in cinemas and TV across the UK, depicts the life of a typical young person The Prince’s Trust helps. Directed by Miles Jay through Smuggler, the spot uses a mirrored-image technique, showing the same young woman prepare for her evening in two different scenarios. At first glance, the mirrored lives are very similar, but as the ad unfolds, we see the stark and troubling differences in this young woman’s story.

    Prince’s Trust Ambassador Jessie J, who is supporting the launch of the campaign, said: “This campaign is a stark reminder that the 825,000 young lives The Prince’s Trust has helped to transform over the last 40 years could have been very different. “I hope the Parallel Lives campaign drives a new wave of support for this incredible charity. There are so many ways people can get involved and make a difference; from volunteering to fundraising, making a donation or partnering with The Trust so they can help even more young people in more places.”

    Paul Brown, Director of Marketing and Communications at The Prince’s Trust, said: “The idea behind this campaign is to give people a sense of the incredible impact The Prince’s Trust has had on generations of young lives, but also why it is still vitally important they support us as we look to the future. By showing the flip side of what could happen to vulnerable young people who don’t get the right support when they need it most, we hope to make people stop and think about how they might be able to support our cause.”

    Sarah Golding, CEO of CHI&Partners, said: “CHI&Partners is privileged to have been the creative partner of The Prince’s Trust for more than ten years – and it’s been a real delight to work on this campaign, celebrating 40 years of changed lives thanks to the Trust. We hope it will lead to increased support for many more young lives over the next 40 years.”

    Danny Hunt, Creative Director at CHI&Partners, said: “All too often, disadvantaged young people sadly believe they only have one road to go down in life. But The Prince’s Trust has shown nearly a million people a new path in life; a brighter future. In ‘Parallel Lives’, we wanted to show those two possible futures running in parallel, using a mirrored technique to really demonstrate how different those 825,000 lives could have been.”

    ‘Parallel Lives’ will run across owned, earned and paid channels, including TV, cinema, print, out-of-home and online – with media planning and buying from CHI&Partners’ sister agency m/SIX.

    To watch the ad, donate or join in, search ‘Prince’s Trust’ online.  

    2016-06-09 00:00:00

    iD, the challenger mobile network, will today unveil the second instalment in its new brand campaign ‘Do Your Own Thing’.

    Following the success of its ‘Urban Riders’ series in May, the new instalment features female Muslim hip-hop duo Poetic Pilgrimage, as they guide viewers through their music, identity and religion.

    Four spots will be released weekly throughout June. Each episode celebrates how Munera Rashida and Sukina Abdul have defied convention, forging their own path with their music and identity. Despite facing resistance from both the religious and musical community, Poetic Pilgrimage have refused to let opinion determine who they are and the music they make. They are deeply religious and yet indisputedly hip-hop, resulting in something truly unique.

    Mark Bowles, Head of Marketing for iD, comments: “The iD brand was borne out of listening to consumers and understanding their frustrations and needs, thus creating a network that is as individual as the person. This sense of uniqueness is what we are looking to celebrate through our new platform of “#DOYOUROWNTHING”. Through working with Poetic Pilgrimage in our new campaign we are looking to champion people who define themselves through different ways.“

    Dan Watts, Creative Director at CHI&Partners, says, “Do Your Own Thing aims to capture the spirit of individuality and self-expression. Just like iD Mobile, we want the work to resonate with young, independent thinkers, helping set iD apart as a brave challenger brand.”

    Created by CHI&Partners and directed by ‘Ben & Simon’ through Carbon, the series will celebrate people across the world who have taken control of their lives, defying expectation and breaking down barriers.

    ‘Do Your Own Thing’ is iD’s first brand campaign – aiming to target 18 to 35-year-old “young independents” who reject the 24-month contracts and one-size-fits-all approach of established networks.

    Blue 449 led the media planning and buying for the campaign. AllTogetherNow, CHI&Partners’ sister agency in The&Partnership, has also developed a content plan to promote each episode on social media, including behind-the-scenes features and competitions to build consistent engagement throughout the campaign. 

    2016-06-01 00:00:00
    THE SUNDAY TIMES’ ANNUAL RICH LIST CAMPAIGN REVEALED The Sunday Times yesterday revealed its annual Rich List campaign, ‘Fortunes Told’, which draws on a fortune-telling theme to celebrate this year’s definitive guide to the UK’s wealthiest individuals.

    The campaign, which was created by CHI&Partners, borrows from the distinctive visual style of traditional 19th Century Tarot Cards to tell the stories of how the nation’s highest earners have made their fortunes.

    Running across print and digital media, ‘Fortunes Told’ features stars and business personalities including Adele, the Beckhams, Simon Cowell, One Direction, J. K. Rowling, Rory McIlroy and Richard Branson, as some of the most prominent names in The Sunday Times’ annual Rich List supplement.

    PR and communications for the Rich List will be managed by tpf for the fourth consecutive year.

    The campaign uses titles from traditional Tarot Cards to depict stars including Adele as ‘The Empress’, Simon Cowell as ‘Judgement’, celebrating his ‘X Factor’ success, while J. K. Rowling appears as ‘The Queen of Wands’ in a nod to her Harry Potter legacy.

    Richard Branson’s fortune is depicted using a set of four cards to illustrate the success of his Virgin empire: ‘The King of Discs’, ‘The Chariot’, ‘The Sun’ and ‘The Moon’.

    Similarly, the Beckhams appear as ‘The Devil’, ‘The Star’, ‘The Lovers’ and ‘The World’, symbolising how they have increased their fame and fortune both as a couple and as individuals.

    Catherine Newman, Marketing & Sales Director at The Times and The Sunday Times, said: “As ever, the launch of our annual Rich List campaign is a significant moment for The Sunday Times, signifying as it does the arrival of one of the crown jewels of our editorial calendar. The tarot card creative enables us to tell a story about some of the list’s most famous names from a different perspective, taking a fresh approach to the theme of fortune.”

    Micky Tudor, Deputy Executive Creative Director at CHI&Partners, said: “The Sunday Times’ annual Rich List campaign is one of the UK’s most consistently celebrated creative campaigns, and we’re so proud to be working on it again. We’re equally proud of the work, which captures the legacies of some of the nation’s best-known personalities in a strikingly memorable way, reimagining the definition of fortune.”

    The eagerly anticipated Rich List is the definitive guide to the wealth of individuals and families in Britain and Ireland, and requires extensive research, cross-referencing and checking. It exemplifies News UK’s rich heritage and commitment to investing in its journalism to continue offering readers of its papers world-class, unique and unrivalled content.

    Launched in 1989 featuring the top 200 wealthiest people in the country, the list has grown to cover the top 1,000 and is now one of the biggest sales drivers of the year for The Sunday Times. The newspaper has expanded the reach of the list to cover the richest people in areas including music and sport, as well as the Giving List – people making the biggest donations to charity as a proportion of their wealth. 

    2016-04-18 00:00:00
    LEXUS EUROPE CELEBRATES THE LAUNCH OF NEW RC COUPÉ WITH ‘CAPTIVATING' CAMPAIGN FROM CHI&PARTNERS CHI&Partners has unveiled a pan-European campaign, ‘Captivate’, for Lexus Europe, celebrating the launch of the new Lexus RC Coupé.

    ‘Captivate’ - a cinematic 45-second spot set against Ethel and the Chordtones’ track ‘Serious Craving’ - invites us to discover the stunning Lexus RC and the alluring effect it has on people in the city.

    Created by Sarah Levitt at CHI&Partners and directed by Filip Tellender through B Reel, ‘Captivate' will premiere in UK cinemas, before rolling out in cinemas across pan-European markets. The campaign will be supported by print, digital, out-of-home and television sponsorship idents in the UK, as part of Lexus’ ongoing partnership with C4.

    The new Lexus RC combines sleek lines, elegant design, and a luxurious hand-crafted interior, aiming to 'take beauty to the next level'. 

    2016-02-24 00:00:00

     WEDNESDAY 16TH DECEMBER 2015: Lexus Europe has today announced a creative collaboration with Hollywood actor and producer Jude Law, marking the launch of the luxury automotive brand’s “The Life RX” campaign. Designed to amplify the brand’s spectacular new luxury SUV, the 2016 Lexus RX, the campaign premieres today on YouTube before rolling out across social and digital media, TV, out of home and print in pan-European markets.

    Created by CHI&Partners, “The Life RX” campaign will encompass the worlds of luxury, experience and craftsmanship – bringing to life a fast-paced and exciting lifestyle; one with sophistication and edge in hich the driver decides what is possible. It was shot on the glamorous French Riviera and in the picturesque hills of the Italian Fiuggi region.

    The advert depicts a valet who upon being given Law’s RX keys, takes a seat in the sharply styled SUV and embarks upon a high-octane and luxurious journey. Filmed from a first-person perspective, the audience is catapulted into an extraordinary, exciting new world. As our wayward valet returns to the hotel, Law emerges to retrieve his keys and get into his car. He immediately senses something is a little out of the ordinary, and knowingly drives off into the distance leaving the valet who has experienced ‘The Life RX’ for just a short while behind him.

    Jude Law will continue to work with Lexus throughout the integrated campaign, allowing consumers to immerse themselves and be immersed in ‘The Life RX’ through interactive videography and theatre. 

    Speaking about the campaign Jude Law said: “I love driving and the escapism that comes with it. The concept of 'The Life RX' was such an interesting one, as it's true that the right car can give you the  keys to an extraordinary experience. The team at Lexus envisioned bringing something to life that was immersive and included everyone on the journey, and this was something I was keen to explore." 

    Alain Uyttenhoven, Head of Lexus Europe said: “We are extremely excited to be partnering with a fantastic actor and true gentleman, Jude Law for ‘The Life RX’ campaign. ‘The Life RX’ mirrors the fact that the RX brings a different, rewarding product experience based on a bold design, innovative technologies and above all, a premium luxury feel. At Lexus, providing unparalleled progressive luxury experience is at the heart of our brand DNA and we wanted to bring this message to life with an innovative launch campaign and television ad.” 

    Go to now to watch ‘The Life RX’ advert. 

    The all-new fourth generation Lexus RX made its European debut at the Frankfurt Motor Show in September, and is on sale now.

    Product information and assets are available on Lexus Europe’s newsroom at the following address: 

    2015-12-16 00:00:00
    Argos delivers speed, seasonal excitement and spectacular gift ideas in adrenaline-fuelled Christmas advert Argos will today unveil its 2015 Christmas TV advertisement, offering an adrenaline-fuelled 60 seconds of extreme winter sports action to showcase its top brands and exciting new services, which will have viewers on the edge of their seats in anticipation of Christmas.

    Created by advertising agency CHI&Partners and directed by Mark Zibert through Rogue Films, the advert marks the start of Argos’ Christmas campaign ‘Just Can’t Wait for Christmas’.

    It will break on TV tonight during Channel 4’s Gogglebox, with further high profile spots during ITV1’s X Factor, Channel 4’s Homeland and ITV1’s Jekyll and Hyde.

    The campaign highlights top brands available at Argos this Christmas such as Samsung, Fitbit, Nespresso and Xbox, alongside Argos’ ground-breaking new Fast Track Collection and Same-Day Delivery services, which offer consumers the most innovative shopping experience available by combining online shopping with immediate fulfilment UK-wide via store or delivery.

    The film was shot on a mountainside in Chile’s Valle Nevado, known by daredevil skiers for its 6,000m peaks and vast stretches of treeless off-piste terrain.

    World-class Canadian snowboarder Justin Lamoureux kicks off the action, leaping from a 10-metre ledge holding a red flare. The film then follows a cast of 50 professional skiers and snowboarders as they rush down the mountainside – led by Lamoureux and surrounded by snow-mobiles, snow-buggies, zorbs, and even an Elsa bed from Disney’s Frozen, filled with Argos’ top Christmas gifts, including Beats headphones, Minions, Xboxes, TVs, wearable tech and toys. Hovering overhead, wing-suited Star Wars-masked stuntmen complete the action.

    Bursting with colour, energy and speed, the film was shot using a combination of GoPro, drone and hand-held cameras. Some of the 100-strong crew were also on skis, allowing them to get right into the heart of the action.

    Stephen Vowles, Argos Marketing Director, said: “‘Just Can’t Wait for Christmas’ is for all those shoppers seeking a fast and super-convenient way to get those most-wanted gifts from top brands like Samsung, Fitbit and Lego. It’s a great demonstration of how, at Argos, we’ll get you all of your most-wanted products quicker than anyone else can thanks to our unique new Fast Track collection and delivery services.

    “We wanted to create a Christmas experience which would provide a breath – or a gulp – of fresh air, in amongst all of the usual cuddly animals, love songs and sentimentalism; and which heralds the most 21st century way to shop - online combined with immediate fulfilment through delivery or store.”

    Jim Bolton, Deputy Executive Creative Director at CHI&Partners, said: “This ‘Fast Track’ advert is just as exciting to watch as it was to make. We hope it gets people’s hearts pumping, and reminds them that Christmas isn’t just about tearful moments and family hugs. It’s also about joy, excitement and a playful dollop of fun in the snow – not to mention fast and convenient shopping.”

    The TV ad will be supported by a broader Christmas campaign built on the creative concept of ‘Just Can’t Wait for Christmas’. The campaign will extend across digital and non-digital channels and includes media bought by Mindshare, a content campaign from AllTogetherNow, CHI&Partners’ sister agency within The&Partnership, and digital display from Summit.

    ‘Just Can’t Wait for Christmas’ was created by Colin Smith and Angus Vine, creatives at CHI&Partners, and produced by Rogue Films. 

    2015-11-06 00:00:00
    British Gas brings to life the Wonder of a Warm and Working Home in new Winter Campaign
  • Warm & Working campaign highlights the role that British Gas plays in keeping customers’ homes just as they like them
  • Evolution of the Planet Home creative

    The British Gas Warm & Working campaign was launched today (Sunday 20th September) during ITV’s X Factor (London) and Downton Abbey (rest of UK) ad breaks.


    As the nights draw in and the temperature drops, the spot follows an inquisitive explorer penguin called Wilbur who finds himself in a family home. Amazed by all that he sees – from a box on the wall featuring a mysterious blue flame (boiler), steamy hot water, to a lovely warm radiator – through him we experience the wonders of a warm and working home. As he continues his journey, we’re reminded of the role that British Gas plays in keeping our homes just as we like them.


    Margaret Jobling, Director of Brand Marketing, British Gas, said: “Recently we launched our No Place Like Home campaign, which was developed based on the insight that home is our haven, and highlighted the fact that British Gas is dedicated to looking after British homes. Already we’re seeing a shift in people’s perceptions, with over half of those exposed to the campaign in the two weeks following launch saying that they feel better about British Gas as a result. We’ve also seen a strong impact on social media, with our #NoPlaceLikeHome activity contributing significantly to positive buzz.


    “With winter approaching, the Warm & Working campaign explores some of the ways that British Gas is helping keep people’s homes warm and running smoothly – whether that’s by offering our boiler cover product, HomeCare; because we’ve installed a new, energy-efficient boiler; or because we’ve conducted a one-off boiler repair, which is a service we offer to everyone whether they’re a customer or not.”


    Created by CHI&Partners, the Warm & Working campaign is an evolution of British Gas’ Planet Home brand creative, six years after its original conception.


    Sarah Golding, CEO at CHI&Partners, said: “The Warm & Working campaign is a warmer, more customer-focused evolution of the Planet Home creative – demonstrating how much British Gas cares about helping its customers look after their homes.


    “We’ve introduced Wilbur, our lovable explorer penguin character, whose journey of discovery reminds us of all the great services and products British Gas provides to keep homes warm and working.”


    Warm & Working is a fully integrated, multi-channel campaign which features TV, radio, cinema, targeted digital, social media, out of home and direct marketing, in addition to amplification via a media partnership with Channel 4.

    2015-09-21 00:00:00
    CHI&Partners launches "No Place Like Hom" for British Gas ·       No Place Like Home campaign explores what makes a house a home  

    ·       Evolution of Planet Home creative, six years after its conception


    An evolution of British Gas’ Planet Home brand creative was yesterday launched as part of a national, integrated campaign spanning TV, radio, digital, social and PR. 


    Created by CHI&Partners, No Place Like Home tells the story of British countryside animals in their homes as they hunker down to sleep at night, acknowledging that whoever you are – fuzzy, furry or feathered - your home is your haven. 


    The campaign aims to bring together all of British Gas’ products and services and is focused on its commitment to helping customers look after their homes. 


    Margaret Jobling, Director of Brand Marketing, British Gas, said: “This is an ambitious campaign which has given us the opportunity to align multiple internal teams and external agency experts, to tell one story about the best of British Gas. 


    “Our two recent price cuts are an example of our ongoing commitment to offer competitively priced products. No Place Like Home encompasses this and everything else that British Gas does to ensure we are keeping our customers’ homes warm and working – from leading the nationwide roll-out of smart meters, to launching Hive Active Heating™ 2 and a range of connected home products.”


    The No Place Like Home campaign will primarily feature prime-time, terrestrial TV and radio advertising. It will be amplified on owned social channels and via targeted digital promotion to reach commuters, home movers and those making home improvements.  


    Sarah Golding, CEO at CHI&Partners, said: “We’re very fond of Planet Home, which has served British Gas well over the years. No Place Like Home is an evolution of this creative, and the charming animation coupled with a poem beautifully communicates how British Gas is helping people look after their homes. 


    “Long-running campaigns often trail off with diminishing returns, whereas Planet Home just keeps getting better.” 


    In line with the campaign messaging, British Gas’ Channel 4 sponsorship activity will evolve to focus less on property and more on homes themselves, supporting a strong schedule of prime time programming including Location, Location, LocationGrand Designs and George Clarke’s Amazing Spaces.


    Margaret Jobling continued: “We’re incredibly proud of the fact that we provide energy and services to around 11 million homes, but as a brand our challenge has always been how we familiarise people with our products and services beyond energy. For example, many people don’t know that we offer home electrical cover, or that British Gas will provide free insulation to 90% of homes that need it to help lower heating bills. 


    “The No Place Like Home campaign has been created to drive awareness of all of British Gas’ products and services, and to build on the momentum of the Planet Home creative that we’re known for.”


    Plans for a winter campaign with a consistent visual treatment and a continued focus on the home are to be launched this autumn

    2015-08-10 00:00:00
    Lexus unveils highly-anticipated hoverboard project, 'SLIDE' Lexus’ fourth ‘Amazing in Motion’ project from CHI&Partners features a real-life hoverboard


    Following a teaser campaign which generated thousands of pieces of international press coverage and sparked a worldwide debate on social media, Lexus will tomorrow release ‘SLIDE’ – its #LexusHover project featuring a real, rideable hoverboard.

    Globally renowned pro-skateboarder Ross McGouran takes centre-stage in the campaign, which shows him teaching himself to float on the hoverboard across a sequence of increasingly challenging stunts.

    ‘SLIDE’ was created by CHI&Partners and shot by award-winning film director Henry-Alex Rubin through Smuggler, in a custom-built hoverpark which includes unique jumps, ramps, bowls, and even a water feature for the hoverboard to glide over.

    “I’ve spent 20 years skateboarding,” McGouran commented, “but without friction, it feels like I’ve had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It’s a whole new experience.”

    CHI&Partners and Lexus began exploring prototypes for a hoverboard more than a year ago, collaborating with a team of scientists specialising in magnetic levitation: IFW Dresden and evico GmbH. Following months of development and testing, the companies have overcome seemingly insurmountable challenges to create the Lexus Hoverboard, which uses a combination of liquid-nitrogen-cooled super-conductors and permanent magnets to float.

    Monty Verdi, Creative Director at CHI&Partners, said: “We’re immensely proud of ‘SLIDE’.

    Both Lexus and CHI&Partners have invested a huge amount of endeavour, determination and courage in this project – and together we’ve overcome enormous production and technical challenges to break new boundaries in science and technology.”

    Mark Templin, Executive Vice President at Lexus International said: “Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible. With this project we call ‘SLIDE’, we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn’t an easy process. We’ve experienced the highs and lows and have overcome a few challenges, but through mutual determination we have created a demonstration of our philosophy in design and technology to create Amazing in Motion.”

    CHI&Partners CEO Nick Howarth said: “This is arguably Lexus’ most ambitious ‘Amazing in Motion’ project yet, in more ways than one. Not only have CHI&Partners and Lexus collaborated to build an actual hoverboard; ‘SLIDE’ has also taken us far beyond the traditional remits of advertising – bringing together experts in production, PR, content and social media to achieve mass awareness for Lexus through the teaser phase alone.”

    Anticipation for ‘SLIDE’ reached peak levels after Lexus released the first teaser film on June 24th, generating more than 3,500 headlines globally in under two weeks. More than a million people voiced their excitement about the Lexus Hoverboard on social media, driving 590m online impressions and 9m views in less than a month.

    A debate followed about whether the hoverboard was real, while the skating community speculated about which pro-skater the legs in the teaser might belong to. Lexus  responded with a second announcement on July 15th, confirming suspicions McGouran was the rider. On July 28th, a final trailer was released, announcing the launch date for ‘SLIDE’ as August 5th.

    ‘SLIDE’ is the fourth project in Lexus International’s multi-award-winning ‘Amazing in Motion’ series created by CHI&Partners*, which aims to illustrate Lexus’ inspired engineering and adventurous spirit – raising widespread awareness and advocacy for the brand.

    ‘SLIDE’ was created by Brad Woolf and Dan Bailey at CHI&Partners, and overseen by Creative Director Monty Verdi and Executive Creative Director Jonathan Burley.

    2015-08-05 00:00:00
    Lexus Europe celebrate IS launch with new ‘Poise’ campaign CHI & Partners today announces details of Lexus Europe’s integrated campaign to promote the launch of the New Generation IS 300h model.The campaign, which launches on 17th June, demonstrates the IS’s amazing dynamic handling and rigid body structure by comparing it with the strength and control of a prima ballerina.
    In the TV ad, we see English National Ballet Lead Principal dancer and artistic director Tamara Rojo perform an amazing ballet routine to a modern hip hop track.
    Fast-paced cuts between her performance and dynamic shots of the car demonstrate the IS’s driving dynamics and results in a first for Lexus, attracting the younger sports saloon market. The track, Step up, provides a stark contrast to traditional music associated with
    ballet. It was produced by Trap producer Stephen Kozmeniuk, who has previously worked with Nikki Minaj, Kanye West and Madonna. The IS 300h is the first model launch campaign since the introduction of the global brand campaign last month, and adopts the same Amazing in Motion endline, demonstrating a new architecture for the brand going forward. Alongside the lead TV ad, there’s an integrated campaign, with two shorter online films and print that focus on specific product benefits such as CO2 efficiency and F Sport meter. The campaign will run across TV, print, digital channels and social media.

    2013-06-08 00:00:00
    CHI & Partners have unveiled their latest campaign for the Sunday Times Rich List. The Rich List, out on 29th April, is the definitive guide to the UK’s wealthiest people. In recent years the advertising work has been amongst the most creatively awarded in the UK;the 2010 campaign picking up a D&AD Yellow Pencil and the 2011 work, a Gold for Best Press Campaign at the Creative Circle Awards and 4 Silver medals at the Campaign Big Awards (further details below).

    This year’s campaign continues in the same cheeky vein of previous years by re-sizing celebrities featured in the list proportionately to their wealth.

    The first execution sees the stars of the Harry Potter franchise on the red carpet, with JK Rowling enlarged so that her top half disappears off the page whilst Rupert Grint is almost invisible by her feet.

    Other celebrities in the campaign include the cast of Dragon’s Den and the Rolling Stones all of whom have been proportionately re-sized to the same comic effect.

    The campaign launched-in paper in weekly stages and is accompanied by outdoor posters, radio, ROI TV and social media.

    2012-05-03 00:00:00
    Argos launches Christmas campaign featuring extra terrestrial family CHI & Partners today announces details of the integrated Christmas campaign created for Argos, the UK’s leading multi-channel retailer.

    The campaign, which launches on 14 November on ITV during Coronation Street, introduces a unique family of aliens who shine a light on the quirky shopping behaviours of humans, highlighting why Argos is the best way to shop online.

    The aliens, which were specially created by leading model makers, will be seen discovering what Christmas is like on Earth and investigating ‘strange and beautiful’ products like coffee machines, Transformers’ toys and the latest technology.

    Siobhan Fitzpatrick, Head of Brand Development says: “This campaign really shows customers that Christmas shopping doesn’t have to be a stressful experience, Argos can make it simple and reliable. Our fun campaign allows Argos to showcase our most popular products as well as tell people about the amazing offers available on them.”

    The campaign highlights the benefits of shopping online with Argos where customers can Check & Reserve items online before picking them up from one of over 750 stores across the UK, on the same day. With 90% of the UK’s population living within ten minutes of an Argos store shoppers are able to get what they want, when they want it.

    The campaign has a total media investment of £10 million running across TV, digital channels and outdoor.

    The 60” can be seen on the Argos Facebook page ( from 14 November as well as the Argos YouTube channel ( 

    2011-11-11 00:00:00