A global, fully integrated agency with AI at its heart.

AI is transforming marketing communications, from the creation of content to its deployment and optimisation, but the siloed nature of the marketing industry limits its adoption.

T&Pm promises to connect talent and tech to fuel brand growth, combining capabilities across creative and media, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands need. 

We believe in the Power of &.

Just like physics, energy is generated when powerful forces meet. We like to call it putting the ‘&’ into brand ideas - data & creativity, talent & technology, client & agency - we make more powerful & effective content.

Our unique &Model, which we pioneered over a decade ago, literally tore down walls between creative, media, strategy and delivery. This model is as relevant as ever.

We understand the power of brands and we love challenging the norm. We’re not just making ads, we’re making headlines and we’re making a difference. Because the future of advertising requires us to be properly embedded within a client and understand their business in a way that the &Model allows us to, we come up with creative ideas that really transform the business. 

Our multi-disciplined teams work alongside clients’ marketing departments in new, nimble ways, delivering data-driven creativity to fit their marketing agendas and are designed to meet the growing need for maximum speed, agility, cost-effectiveness and integration. 

The strongest element of the Power of & is the talent it attracts. We have a people-first philosophy, and put the needs of our people at the heart of everything we do. Our one mission is to make The&Partnership the most important place in our employees careers.

Our &Model helps us bring together diverse, talented and powerful 'forces' – teams with multi-skilled blends of skills and an inquisitive mindset. We don't care who our people are, we care about what they know, what they’re made of, and what they bring to the table. 

We are an independent network with 45 offices across 5 continents. WPP own a minority stake in The&Partnership, this gives us access to an additional 3,000+ offices in 111 countries worldwide across the WPP network.