Wunderman

New York, Vereinigte Staaten von Amerika
This company is not in activity anymore
TitelThe Price of Equality
Agentur
Kampagne The Price of Equality
Werbende Scotiabank
Marke Scotiabank
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 5
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Philosophie Peru is the country of Latin America with the highest wage gap between men and women: 29.2%.

We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru.
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