| Titel | Don't be Dick |
| Agentur |
Folk Wunderman Thompson
|
| Kampagne |
Don't be Dick
|
| Werbende |
Dublin City Council
|
| Marke |
Dublin City Council
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2018 / 6
|
| Geschäftsbereich | Andere
|
| Slogan | Don't be Dick |
| Story | Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup. |
| Medientyp |
Kino
|
| Mehr Informationen | https://www.jwt.com/en/work/dont-be-dick |
| Executive Environmental Scientific Officer |
Fionnghuala Ryan
|
| Senior Staff Officer, Media Relations and Corporate Communications |
Noel Hayes
|
| Media Relations and Corporate Communications |
Angela Walsh
|
| Media Relations and Corporate Communications |
Aine Cronin
|
| Account Director |
Ness Carson
|
| Creative |
Ciaran O'Suilleabhain
|
| Producer |
Eric Brindley
|
| Planning Director |
Ken McKenzie
|
| Director of Photography |
Burschi Wojnar
|
| Sound mix |
Paul Rowland
|
| ‘Dick’ |
Karl Bowe
|
