| Titel | The World's Largest Welcome Mat |
| Agentur | Wunderman Thompson Toronto |
| Kampagne | The World's Largest Welcome Mat |
| Werbende | HSBC |
| Marke | HSBC |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 9 |
| Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
| Philosophie | HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike. |
| Medientyp | Ambient |
| Länge | |
| Creative Director | Phil Sylver |
| Art Director | Zuheir Kotob |
| Texter | Jeff Topol |
| Executive Creative Director | Cory Eisentraut |
| Filmproduzent/Produzent | Jennifer Cotton |
| Kaufmännischer Geschäftsführer | Sheng Sinn |
| Etatdirektor | Terence Jou |
| Account Supervisor | Marli Bennet |
| Account Supervisor | Joel Werner |
| Account Executive | Kelsey Holst |