TitelWaterlight (board)
Agentur
Kampagne Water Light
Werbende E-Dina Energy
Marke E-Dina Energy
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Energieerzeugung, Rohstoffe und Mineralien
Story According to the World Health Organization, at least 840 million people around the world are without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world. Wunderman Thompson Colombia and renewable energy start-up E-Dina collaborated on WaterLight – a revolutionary device that can transform half a liter of salt water into an incredible 45 days of light. WaterLight is poised for a worldwide rollout, demonstrating how technology, creativity and humanity can produce a ground-breaking idea and transform life for millions of people.
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