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466 Lexington Avenue
New York New York 10017
Vereinigte Staaten von Amerika
Telefon: (+1) (+44) 7919 187700
E-Mail:

Inge Selawry

Inge Selawry

Global Client Lead, Unilever
Orphelia Stimpson

Orphelia Stimpson

Global New Business Lead

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Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Marketing Services, VKF/Point of Sales, Direktmarketing / Telemarketing / Datenbankmarketing, Branded Content/Entertainment, Marktforschung/ Beratung, Marketing Technologies / Analytics, Corporate Kommunikation, Strategy and Planning, Gesundheit, Finanzen, Technologie, Online Dienstleistungen, Business-to-Business, Vertrieb, Schönheit, Mode, Luxusprodukte, Reisen und Turismus, Verbraucher

Gegründet in: 2019

Holding: WPP Group Plc (London, Großbritannien)

Awards: 122

Kreative Projekte: 123

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Marketing Services, VKF/Point of Sales, Direktmarketing / Telemarketing / Datenbankmarketing, Branded Content/Entertainment, Marktforschung/ Beratung, Marketing Technologies / Analytics, Corporate Kommunikation, Strategy and Planning, Gesundheit, Finanzen, Technologie, Online Dienstleistungen, Business-to-Business, Vertrieb, Schönheit, Mode, Luxusprodukte, Reisen und Turismus, Verbraucher

Gegründet in: 2019

Holding: WPP Group Plc (London, Großbritannien)

Awards: 122

Kreative Projekte: 123

Wunderman Thompson

466 Lexington Avenue
New York New York 10017
Vereinigte Staaten von Amerika
Telefon: (+1) (+44) 7919 187700
E-Mail:
Inge Selawry

Inge Selawry

Global Client Lead, Unilever
Orphelia Stimpson

Orphelia Stimpson

Global New Business Lead

Wunderman Thompson Antwerp Launches #CatsforKids; Creates Awareness for Online Child Sexual Abuse Using Cats on Instagram

On the European Day on the Protection of Children against Sexual Abuse (November 18), Wunderman Thompson Antwerp, a WPP agency, is proud to launch #catsforkids, a new social media campaign launched to create awareness of online child sexual abuse and stopchildporno.be, a website where people can report online images of child sexual abuse.

 

Through their in-depth research, Wunderman Thompson Antwerp found a very accessible way to highlight the issue of child sexual abuse: using cats on Instagram (which are abundantly shared). It is estimated that each day, 19 million images of child sexual abuse are spread online, which is 78 times the amount of cute cats. Based on these insights, the agency decided to use cats to grab people’s attention and participate in the discussion about a very serious topic. Child Focus’ new social campaign raises awareness online by sharing photos of cute cats, with the message written on a piece of paper. Child Focus calls on everyone to also share a photo of their cat including this handwritten message to help raise awareness for this problem, and encourages people to report images of child sexual abuse on stopchildporno.be.

 

The media plan includes sponsored posts on Instagram & Facebook by Child Focus, posts by Instagram influencers, and flyers in pet stores to increase participation in the campaign. Several influencers and “catfluencers” will also participate and share a picture of their cat on Instagram.

 

For several years, Wunderman Thompson Antwerp has partnered with the non-profit Child Focus to make creative and impactful campaigns to raise awareness of missing and sexually exploited children. Together they have created various campaigns that not only won national and international awards, but that – most of all – make a difference.




“Cats are massively shared on Instagram, up to 243,000 times per day. But what people don’t know is that it’s estimated that each day,19 million images of child sexual abuse are spread online. That is 78 times the amount of cute cats. This problem often remains under the radar but needs the attention of the general public in order to be fought,” said Manuel Ostyn, Creative Director, Wunderman Thompson Antwerp.

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