TitelBottle
Agentur
Kampagne Bottle
Werbende The Home Office
Marke The Home Office
PostedJunI 2009
Geschäftsbereich Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids)
Slogan Alcohol know your limits
Story In the short film, a roving reporter approaches young people in a shopping centre during the day and asks them to act out the kinds of embarrassing, anti-social or potentially dangerous behaviour normally associated with drunkenness.
Problem To challenge attitudes and change drinking behaviour among 18-24 year olds
Medientyp Interaktiv
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