|Titel||More for you - Magic Hat|
|Kampagne||More For You - Magic Hat|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Handies & Pagers|
|Story|| O2’s new brand campaign, More for you, celebrates the perks, service, flexibility and connectivity on offer to its customers to help them have the best possible experience with their mobiles. It showcases how O2 has something for everyone. From perks like Priority Tickets to gigs 48 hours before general release, to exclusive restaurant offers through O2’s Priority app, or even advice to help parents keep their kids safe online through their partnership with the NSPCC, O2 understands that our relationship with technology is more complex than ever before. They understand our phones are so more than just phones, and so they have to be more than just a great network. |
And the campaign itself will deliver against the ‘More for You’ brand promise as well. Focusing on targeted, contextual, and localised executions, O2 will sustain the brand narrative across more than 20 propositions using the latest programmatic and location-based tools, to serve the right customers with the right messages at the right time.