TitelAlways Re
Agentur
Kampagne Always Re
Werbende White Claw Hard Seltzer
Marke White Claw
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Werbung & Kommunikation
Story White Claw® Hard Seltzer’s latest campaign promotes the launch of their newest product, White Claw® Hard Seltzer REFRSHR™ Lemonade. The campaign celebrates innovation and reinvention, introducing a new look and feel for White Claw, including new packaging and design.

The 30 second spot kicks off a larger campaign showcasing three innovators at work on their craft, each handpicked to demonstrate the way they reinvent, recreate and reimagine music, fashion and sport, channeling White Claw’s own reinvention of the classic lemonade beverage. The spot offers a street style aesthetic in black and white overlayed by yellow graphics, reflecting the packaging design to a tee.
Philosophie White Claw is on a mission to reinvent classic categories with the introduction of  REFRSHR™ Lemonade - a refreshing balance of authentic flavors with unique hints of fruit. We’re pushing the boundaries of hard seltzer for a new way to enjoy the classic lemonade beverage.
Problem Since launching 5 years ago, White Claw has experienced monumental growth and established itself as the true category leader. But, with a flood of competitors in the category, White Claw has started expanding its portfolio into bold, unique flavors and fresh takes on classics. White Claw is on a mission to reinvent classic categories with REFRSHR, create products that can be enjoyed by diverse audiences, and bring more people into our relentless pursuit of better. 
Ergebnis A creative, 30-second spot as part of a larger campaign to debut a new look and feel for White Claw. The spot showcases three innovators at work on their craft, showcasing their creativity and unique approaches to their art. The creators were each handpicked to demonstrate the way they reinvent, recreate and reimagine music, fashion and sport, channeling White Claw’s own reinvention of the classic beverage. The spot is set to Curtis Waters’, “Stunnin’,” with a street style aesthetic in black and white overlayed by yellow graphics, reflecting the packaging design to a tee.
Medientyp Internet-Film
Länge
Markt Vereinigte Staaten von Amerika
Soundtrack Curtis Waters’, “Stunnin’”
Werbeagentur
Vice President, Global Brand Director, White Claw
Chief Marketing Officer (CMO), White Claw
Head of Global Brand Communications, White Claw
Director of Social Media & PR, White Claw
Brand Manager, White Claw
Executive Creative Director, VCCP
Creative Director, VCCP
Senior Art Director, VCCP
Senior Copywriter, VCCP
Retail Design Director, VCCP
Global Client Lead
Group Account Director, VCCP
Account Director, VCCP
Account Manager, VCCP
Chief Strategy Officer, VCCP
Strategists, VCCP
Head of Production, VCCP
Creative Producer, VCCP
Production House
Creative Directors/ Director
Creative Directors/ Director
Art Director
Designer
Designer
Designer
Designer
Designer
Animators
2D-Lead
2D-Lead
Storyboards
CG/VFX Supervisor
CG/VFX Supervisor
3D Artist
3D Artist
Komponist
Cutter
Cutter
Assistenzredakteur
Assistenzredakteur
Lighters
Kolorist
Audio Mixer
CCO
Geschäftsführender Teilhaber
Executive Producer
Produktionsleitung
Produzent
Produzent
Produzent
Produktionkoordinator
Live Action Line Producer
Live Action DOP
Live Action - 1st AD
Live Action - Production Designer
Live Action - Wardrobe Stylist
Live Action - HMU Stylist

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