Kontaktinformationen

Greencoat House 15 Francis Street
London SW1P 1DH
Großbritannien
Telefon: (0) 20 7592 9331
E-Mail:
Webseite:

Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

Telefon: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Telefon: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Telefon: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Telefon: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

Telefon: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Telefon: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Telefon: 212 886 4100


Informationen

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Social Media Marketing, Search Engine Optimization, Marketing Services, Direktmarketing / Telemarketing / Datenbankmarketing, Branded Content/Entertainment, Media-Einkauf/Planung, Branding/ Produktentwicklung, Strategy and Planning, Technologie

Gegründet in: 2002

Mitarbeiter: 1239

Awards: 72

Kreative Projekte: 509

Kunden: 20

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Social Media Marketing, Search Engine Optimization, Marketing Services, Direktmarketing / Telemarketing / Datenbankmarketing, Branded Content/Entertainment, Media-Einkauf/Planung, Branding/ Produktentwicklung, Strategy and Planning, Technologie

Gegründet in: 2002

Mitarbeiter: 1239

Awards: 72

Kreative Projekte: 509

Kunden: 20

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
Großbritannien
Telefon: (0) 20 7592 9331
E-Mail:
Webseite:
Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

Telefon: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Telefon: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Telefon: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Telefon: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

Telefon: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Telefon: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Telefon: 212 886 4100

‘You already know you’re going to love it’ Froneri launches new summer campaign for Cadbury Caramilk ice-cream

Just in time for summer, ice-cream company Froneri is launching its integrated campaign for Cadbury’s most successful NPD ever, Caramilk - in ice-cream form. Building on its existing campaign platform, ’You Already Know You’re Going To Love It’, it was created by global agency of record, VCCP, and brought to life by its content production studio Girl&Bear and product and Product & Service Innovation company, Bernadette.

Avoiding the usual category tropes of fantastical worlds and over the top indulgence, Froneri worked with VCCP to develop creative that goes against the norm with stripped back, beautifully simple executions that focus on the key ingredient consumers can’t get enough of - Cadbury Caramilk chocolate. The creative, shot by photographer Sara Morris, shows an enticing tablet of Cadbury Caramilk chocolate with an ice-cream shaped hole cut out the middle of it.The 4 month campaign is running across OOH, Social, and Digital, and is the latest chapter in the ‘You Already Know You’re Going To Love It’ platform that continues to support the Cadbury ice-cream range.

Charlotte Hambling, Global Marketing Manager at Froneri said: “We are thrilled with the creative execution for the launch of Cadbury Caramilk in ice cream. It’s impactful and iconic, hero-ing the much loved Caramilk chocolate bar reimagined in ice-cream form. The ‘You Already Know you’re going to love it’ creative platform is performing very strongly, helping drive impressive growth results on the Cadbury ice-cream range”

Daniel Glover-James and Elias Torres, Associate Creative Directors at VCCP added: “It’s always very exciting to make a campaign with such a simple but strong idea. We tease consumers to imagine what the ice-cream is like instead of just showing it straight away… and even though it’s a new product, they already know they’re going to love it.”