TitelWaste of Food/Hunger
Agentur
Kampagne New Spiegel Online
Werbende Der Spiegel Verlag
Marke Spiegel Online
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 1
Geschäftsbereich Online-News, -Medien, -Informationen
Philosophie The focus of the creative implementation is to take up topics of current affairs and to look at them from different perspectives
Problem The new brand communication follows the SPIEGEL DNA: like no other German media brand, DER SPIEGEL stands for independent investigative journalism. It enables its readers to look behind the façade of the superficial news world, provides background information and classifies. Thus, it holds up a mirror to society and confronts the leaders of this world with their actions. In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually.
Medientyp Presse & Publikationen
Werbeleiter
Werbeleiter
Direktor Kreation
Direktor Kreation
Geschäftsführer
Berater
Berater
Strategist
Strategist
Art Director
Art Director
Art Director
Texter
Texter

Andere Werbungen dieser Kampagne