TitelBUD-Meal Slot Machine
Agentur
Kampagne BUD-Meal Slot Machine
Werbende AB Inbev
Marke Budweiser
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 9
Geschäftsbereich Bier, Cidre
Story For Serviceplan Shanghai’s first campaign for Budweiser they created "BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store.

Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms.
Medientyp Case Study
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Global Executive Creative Director
Management Director
Chief Creative Officer
Stellvertretender Creative Director
Stellvertretender Creative Director
Art Director
Art Director
Art Director
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Etat-Planer
Kaufmännischer Geschäftsführer
Etatdirektor
Account Executive
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