TitelLaundry Records
Agentur
Kampagne Laundry Records
Werbende Miele
Marke Stirio Miele
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 11
Geschäftsbereich Haushaltsgeräte
Story A real-life operating laundry was created in the basement of a hotel, and transformed into a recording studio with all the necessary equipment, including high sensitivity microphones and an audio console, with a team of sound engineers, and constantly working washing machines. The laundry in the hotel was equipped with Miele professional machines prior to the Laundry Records Project, which was the reason for choosing this particular location to create a recording studio with domestic Miele machines. The first one to test the studio was Dmitry Malikov – a legend of Russian pop music. Recording his new neoclassical composition in these unusual circumstances was a great responsibility. Grand piano, guitar, clarinet, drums and chimes – every instrument had to be recorded clearly so that Dmitry’s touching melody could sound perfect.
Philosophie The creative team came up with the concept for ‘Laundry Records’, an unconventional and genuinely product-oriented project.
Problem Serviceplan Russia wanted to shout loudly about the low noise levels of the Miele machines.
Medientyp Fernsehen
Länge
Marketing Director
Lead Marketing Communications
Marketing Manager
Werbeleiter
Werbeleiter
Worldwide Executive Creative Director
Etatdirektor
Chief Executive Officer (CEO)
Executive Creative Director
Direktor Strategische Planung
Kundenbetreuer
Texter
Art Director
Art Director
Art Director
Multimedia-Designer
Multimedia-Designer
MUSIC Artist
Produktionsfirma
Director / DOP
Set Designer
Cutter
Kolorist
CG Supervisor
Creative Producer
Executive Producer
Produzent
Produktionsmanager
Produktionsassistant

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