Titel | Laundry Records |
Agentur | Serviceplan |
Kampagne | Laundry Records |
Werbende | Miele |
Marke | Stirio Miele |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 11 |
Geschäftsbereich | Haushaltsgeräte |
Story | A real-life operating laundry was created in the basement of a hotel, and transformed into a recording studio with all the necessary equipment, including high sensitivity microphones and an audio console, with a team of sound engineers, and constantly working washing machines. The laundry in the hotel was equipped with Miele professional machines prior to the Laundry Records Project, which was the reason for choosing this particular location to create a recording studio with domestic Miele machines. The first one to test the studio was Dmitry Malikov – a legend of Russian pop music. Recording his new neoclassical composition in these unusual circumstances was a great responsibility. Grand piano, guitar, clarinet, drums and chimes – every instrument had to be recorded clearly so that Dmitry’s touching melody could sound perfect. |
Philosophie | The creative team came up with the concept for ‘Laundry Records’, an unconventional and genuinely product-oriented project. |
Problem | Serviceplan Russia wanted to shout loudly about the low noise levels of the Miele machines. |
Medientyp | Fernsehen |
Länge | |
Marketing Director | Veronika Shlepina |
Lead Marketing Communications | Shirin Ismailova |
Marketing Manager | Svetlana Chermakova |
Werbeleiter | Sergey Kantarzhi |
Werbeleiter | Natalia Gamova |
Worldwide Executive Creative Director | Jason Romeyko |
Etatdirektor | Ruslan Gadeev |
Chief Executive Officer (CEO) | Olga Starichenko |
Executive Creative Director | Evgenia Arabkina |
Direktor Strategische Planung | Anastasia Boykova |
Kundenbetreuer | Sergei Soin |
Texter | Andrey Artyushin |
Art Director | Ksenia Golovina |
Art Director | Anna Kuptsova |
Art Director | Anastasia Khizovets |
Multimedia-Designer | Maxim Kazantsev |
Multimedia-Designer | David Khandamov |
MUSIC Artist | Dmitry Malikov |
Produktionsfirma | antidrama studio |
Director / DOP | Aydar Sharipov |
Set Designer | Aleksandra Smirnova |
Cutter | Daniil Demidov |
Kolorist | Andrey Borovkov |
CG Supervisor | Ilya Petrukhin |
Creative Producer | Ivan Oganesov |
Executive Producer | Maria Gasparyan |
Produzent | Valerya Yudina |
Produktionsmanager | Genadiy Zhen |
Produktionsassistant | Dmitry Tyklin |