| Titel | Build with the Force |
| Agentur | Serviceplan Group |
| Kampagne | Build with the Force |
| Werbende | The Lego Group |
| Marke | LEGO |
| Posted | Januar 2021 |
| Geschäftsbereich | Spielwaren & Spiele |
| Story | The force – in Star Wars, it can move objects with sheer willpower. To promote the new LEGO® Star Wars sets alongside Episode 9, we developed the ‘Build with the Force’ experience. Here, fans could physically experience the force while rebuilding their LEGO® spaceships. Our custom-built Force AI machine-learning-algorithm used image-recognition-technology to measure the force-gesture, muscle-tension, concentration-level and even heartrate to control the action on screen. |
| Medientyp | Interaktive Outdoor Experience |
| Länge | |
| Creative Director | Till Rothweiler |
| Creative Director | Andreas Daum |
| Creative Director | Richard Wegele |
| Texter | Janus Berendts |
| Direktor Fotografie | Albert Coon |
| Direktor Fotografie | Johannes Maierbacher |
| Produktionsfirma | Neverest GmbH & Co. KG |
| Sounddesigner | Markus Krause |
| Global Chief Creative Officer | Alexander Schill |
| Chief Creative Officer | Matthias Harbeck |
| Kundenbetreuung | Sandra Loibl |
| Kundenbetreuung | Christin Herrnberger |
| Kundenbetreuung | Monika Klingenfuss |
| Kundenbetreuung | Stefanie Keller |
| Kundenbetreuung | Franzisca Seippel |
| Designer | Niklas May |
| Designer | Alexander Kneifel |
| Designer | Efim Tamplon |
| Designer | Carl Eggert |
| Produktionsfirma | Plan.Net |
| Geschäftsführender Teilhaber | Jochen Lenhardt |
| Medienagentur | MediaPlus GmbH & Co.KG |
| Medienplaner | Lukas Pachoinig |
| Medienplaner | Victoria Wissmann |
| Medienplaner | Maximilian Leipert |
| Medienplaner | Sabrina Duchow |
| Medienplaner | Hans Zieringer |
| Produzent | Roman Prochnow |
| Produzent | Laura Staudinger |
| Produzent | Ewald Pusch |
| Produzent | Mirko Hampel |
| Produzent | Timon Patris |