| Titel | The Librarian |
| Agentur | HoC Dubai |
| Kampagne | The Librarian |
| Werbende | Al Etihad Credit Bureau |
| Marke | Al Etihad CB |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 8 |
| Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
| Slogan | Every word kept counts |
| Story | ‘Majd and The Librarian’ tells the story of a young boy borrowing a book from his local library and forgetting to return it, only to rediscover the book many years later. The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Nights’ in a box whilst clearing out his attic, which takes him back in time to the library where he borrowed it as a child, reminding him of the kind librarian who had encouraged him to take an interest in reading. As an adult, he returns to the library where the male librarian has been replaced by a young woman, who opens a locker to reveal a pile of books and a note left to the boy by the old man with the message: ‘Every word kept. Counts’. No dialogue is necessary in this touching animation, which sensitively and simply recounts the story as an allegory for borrowing something and keeping your word to return or pay it back. |
| Medientyp | Internet-Film |
| Länge | |
| Geschäftsführer | Natalie Shardan |
| Leiter Strategie | Frances Valerie Bonifacio |
| Executive Creative Director | Akhilesh Bagri |
| Texter | Akhilesh Bagri |
| Texter | Georgia Fattoracci |
| Creative Director | Andre Couto |
| Creative Director | Saleh Elghatit |
| Art Director | Kenneth Barnes |
| Art Director | Kunal Gagwani |
| Global Executive Creative Director | Jason Romeyko |
| Communications Director | Lee Sharrock |
| Produktionsfirma | Hanzo Films Dubai |
| Executive Producer | Hijaz Moosa |
| Image Design | Vulturehead studio |
| Regisseur | Esfandiar Haji |
| Regisseur | Shahriar Ghatre |
| Produktionsmanager | Elahe Khalili |
| Komponist | Saman Aboutaleb |
| Image Design | Reyhane Mirhashemi |
| Image Design | Hadi Tabas |
| Image Design | Babak Arjmand |
| Image Design | Niloofar Behbud |
| Image Design | Ali Honarpour |
| Image Design | Esfandiar Haji |
| Image Design | Yasaman Hossein |
| Werbeleiter | Daniele Lavalle |
| Werbeleiter | Khalid Mohammad |
| Werbeleiter | Maitha Ahmed |
| Werbeleiter | Khulood Hamad |