| Titel | Hostages of Depression |
| Agentur | HoC Dubai |
| Kampagne | Hostages of Depression |
| Werbende | Dubai Science Park |
| Marke | Dubai Science Park |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 2 |
| Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
| Story | The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues. |
| Problem | Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed |
| Medientyp | Case Study |
| Länge | |
| Group Chief Creative Officer | Akhilesh Bagri |
| Creative Director | Saleh Elghatit |
| Illustrator | Jiawen Chen |
| Worldwide Executive Creative Director | Jason Romeyko |
| Creative Director | Ande Couto |
| Stellvertretender Creative Director | Oussama Founi |
| Art Director | Oussama Founi |
| Stellvertretender Creative Director | Sameer Suri |
| Texter | Sameer Suri |
| Art Director | Saaniya Abbas |
| Texter | Rana Ahmed |
| Geschäftsführender Teilhaber | Rami Hmadeh |
| Geschäftsführender Teilhaber | Natalie Shardan |
| Geschäftsführender Teilhaber | Azhar Siddiqui |
| Direktor Kundenservice | Ramy Abdelrehim |
| Direktor Kundenservice | Kathleen Angeles |
| Chief Communications Officer | Lee Sharrock |
| Digital Media Director | Suprashv Adarsh Chopra |
| Medienmanager | Tareq Al Masri |
| Illustrator | Jiawen Chen |
| Werbeleiter | Mawran Abdulaziz |
| Werbeleiter | Reem Shaban |
| Werbeleiter | Saad Yusuf |
| Werbeleiter | Amy El Askary |
| Werbeleiter | Sarah Rasmi |