The Serviceplan Group marks its 50th Anniversary with ‘House of Communication’ Rebrand and New Logo

Europe’s largest independent communication agency celebrates its half centenary in 2020 and kicks off the new year with a new ‘House of Communication’ branding. 

At the start of 2020, Serviceplan´s anniversary year, Europe's largest independent communication agency group is unveiling a new logo: The agencies Serviceplan, Plan.Net, Mediaplus, Facit, Solutions and Consulting are grouped together under the ‘House of Communication’ umbrella, which is now also part of the official branding.
The 'House of Communication' concept brings together creation and content, media and data as well as technology and strategy under one roof. This is also reflected in the new branding and corporate design. The agency's official colour is now red. All pillars of the agency will remain independent brands, but their logos will now also include the 'House of Communication'. At an international level, the Serviceplan Group will operate as the 'House of Communication' (HOC).
Florian Haller, CEO of the Serviceplan Group, explains: "With our 'House of Communication' model we can offer our customers tailor-made communication solutions designed and implemented from a single source. Whether clients are interested in just one specialist discipline or require the full range of communication services – the agencies in our 'Houses of Communication' can offer the complete range of modern communication disciplines all over the world – working in a perfectly coordinated network to guarantee an integrated service.
With 24 own locations and additional partnerships, the Serviceplan Group is represented in a total of 35 countries across the globe and all significant economic areas. It is the only agency group to be able to provide all communication services in a single offer. In addition to the three largest agency brands, Serviceplan, Mediaplus and Plan.Net, the Group includes the market research institute Facit, the realisation agency Solutions and the strategic consultancy Agency Serviceplan Consulting.