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House of Communication Friedenstraße 24Munich Bavaria 81671
Deutschland
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Florian Haller
Managing Partner | CEO
Alexander Schill
Managing Partner | Creative & Innovation
Markus Noder
Managing Partner | International
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Gegründet in: 1970
Awards: 1229
Kreative Projekte: 329
Kunden: 26
Gegründet in: 1970
Awards: 1229
Kreative Projekte: 329
Kunden: 26
Serviceplan Group
House of Communication Friedenstraße 24Munich Bavaria 81671
Deutschland
Florian Haller
Managing Partner | CEO
Alexander Schill
Managing Partner | Creative & Innovation
Markus Noder
Managing Partner | International
Reviews in Verse: Spanish Rapper Arkano Voices New Valencia Tourism Campaign from Serviceplan Spain, creating Rap from the Words of more than 200,000 Anonymous Poets
Quien lo ha vivido lo sabe" (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses poetry as a common thread to communicate the experiences of visitors. The campaign was developed by the creative agency Serviceplan Spain.
200,400 public travel reviews about the region of Valencia were fed into an AI-based algorithm to create a 360-degree campaign for the Valencia Tourist Board. Arkano, the famous rapper from Alicante, took the algorithm created by the AI from the reviews, and turned it into a ‘Reviews in Verse’ rap, the most contemporary form of poetry.
The latest “Quien lo ha vivido lo sabe" (“He who has lived it knows it”) campaign for the Valencia Tourist Board has the same title as the 2021 campaign, which was inspired by a well-known Lope de Vega poem, which he wrote during a stay in Valencia.
For the latest incarnation of the campaign Lope de Vega’s poem has been revamped by the Rapper Arkano, utilising the tech of AI, and giving the campaign a more youthful and contemporary tone through the combination of rap with AI. Arkano is the winner of the Guinness record for improvisation, and he lends his unique skill to “Quien lo ha vivido lo sabe" by voicing the spot