Siemens Group have appointed Mediaplus as lead global media agency with immediate effect. The budget covers media strategy, planning, and buying, across all traditional and digital media except search. A major focal point of the Siemens Group, which is represented in 190 countries, is on strategic consulting and the establishment of an innovative, digital campaign set-up.
The budget was allocated without a previous pitch. The Mediaplus team had demonstrated its expertise beforehand on a project basis with the conception and implementation of Siemens' global Xcelerator campaign. In the new open business platform, a curated portfolio was created around the digital transformation of the manufacturing industry.
In this way, Mediaplus had an opportunity to showcase its skills, proving both parties the success of their cooperation. The ensuing brief is global in scope, initially focusing on Germany, USA, UK and Switzerland. In addition to Siemens headquarters, Mediaplus will be advising other divisions of the group, including Siemens Mobility, Siemens Digital Industries, and Siemens Smart Infrastructure.
The agency convinced Siemens above all with its strategic consulting, creative media, and digital competence. Lynette Jackson, Global Head of Communications at Siemens, explains: "Siemens is a leading technology company and we want to build brand perception for our capabilities in the digitalization and sustainability. To support this market perception, our communications approach focuses from a broad brand building effect down to demand generation campaigns in our target markets. We want to work in partnership with Mediaplus to benefit from intelligent target group targeting, digital and data expertise, but also to explore new, innovative ways to build our reputation and support sales growth."
Arvid Boström, Managing Director of Mediaplus, expands: "Siemens has been and still is one of the strongest and most exciting brands on the international market. We are absolutely delighted that we can continue to accompany the transformation of this traditional company with our expertise. This will be based on designing digital global communication in real time, the creation of a tighter network between business, technology and communication, and the ongoing development of communication requirements in a consistently agile manner. Now that we have successfully showcased our abilities with Siemens Xcelerator, we want to create masterpieces in the upcoming campaigns."